Alli Guglielmino

Alli Guglielmino is a digital marketing and growth strategist recognized for her expertise at the intersection of brand marketing and the metaverse. As senior vice president of growth at Gamefam, a leading metaverse game developer and strategist, Guglielmino has contributed to redefining how global companies engage with emerging generations of consumers through gaming and virtual experiences. In her leadership role, she directs marketing for large-scale partnerships and events, influencer programs, licensing, web design, merchandising, and social media strategy.

At Gamefam, Guglielmino has overseen branded activations in the metaverse, managing major launches and daily operations for partnerships with brands including the NFL, Warner Music Group, Mattel, Paramount, Netflix, Sega, Spin Master, Cirque du Soleil, and Build-A-Bear. Her portfolio includes launches such as "Barbie DreamHouse Tycoon," "TMNT Battle Tycoon," "SpongeBob Simulator," "Circus Tycoon," "Bakugan Brawl Simulator," "Super NFL Tycoon," and "Harmony Hills." Guglielmino played a key role in organizing several top Roblox concerts for artists including The Chainsmokers, 24kGoldn, and Saweetie. Saweetie's Super Bowl Concert, presented by Intuit, received recognition as Best Metaverse Marketing Campaign by the Digiday Awards.

Guglielmino has developed campaigns for movies and shows, including the premiere of "Sonic Prime" in Gamefam's Roblox game "Sonic Speed Simulator," marking the first time Netflix premiered new content worldwide on another platform. She has also worked on bringing metaverse-based intellectual property into the real world, transforming characters from Gamefam's Roblox experience "Twilight Daycare" into an animated series and merchandise available at global retailers. Her work has been recognized by Ad Age in its Leading Women report for contributions to branded gaming and metaverse marketing.

Before joining Gamefam, Guglielmino built a foundation in digital marketing and brand partnerships. She served as vice president of client services at Fullscreen, leading the growth of major accounts generating over $30 million in annual revenue, partnering with global brands on marketing challenges, and executing audience-first marketing campaigns and product launches. While working with the Walt Disney Company, she launched Mickey Mouse's Instagram strategy and the character's 60th birthday activation, enabling direct fan engagement on social media. Guglielmino also served as a consultant for growth and operations at ViacomCBS before moving to Food52 as vice president of strategic partnerships, where she developed partnerships to introduce new consumers to brands in the food and home space, including Target, Fab Fit Fun, and M.M. LaFleur. Guglielmino's career spans social media innovation, metaverse strategy, and digital culture, positioning her as a knowledgeable voice in brand engagement and Gen Z and Gen Alpha marketing.