Alison Hoffman is the Chief Marketing Officer for Starz. She is responsible for spearheading brand and content marketing for the network, driving acquisition for the STARZ app and delivering data-driven insights that support all facets of the business. In her role, she oversees creative strategy, media planning, acquisition marketing, product development, social marketing, program operations and analytics.
Hoffman was one of the key executives responsible for launching the STARZ app and currently manages the network’s direct-to-consumer business.
In the past year, Hoffman has built world-class Acquisition Marketing and Insights & Analytics departments for Starz from the ground up. Additionally, she has expanded her purview and now manages Program Operations for the network, which includes Program Scheduling, Content Operations and Post-Production among other disciplines.
Hoffman has been named to Variety’s Annual Impact Issue, Multichannel News’ Wonder Women in Streaming Awards and “Women to Watch” list as well as Cablefax’s Most Innovative People in Multiscreen. She joined STARZ in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.”
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