Alison Hoffman

Alison Hoffman is an entertainment executive known for her strategic leadership in premium television and streaming. As president of Starz Networks, Hoffman has played a central role in shaping the network’s programming identity and direct-to-consumer strategy, overseeing original series and franchises that compete in the global content marketplace. Her expertise spans marketing, product, and operations, providing a comprehensive understanding of how audiences discover, subscribe to, and engage with premium storytelling.

Before assuming the top role at Starz Networks, Hoffman held senior leadership positions within the company, bridging creative and commercial priorities. She oversaw brand marketing and the rollout of Starz’s streaming products, contributing to the growth of the Starz app and expanding the network’s reach across platforms and international territories. Hoffman’s career has involved aligning content strategy with evolving viewer behavior and technology in the television and streaming industry.

Hoffman is frequently invited to share insights on the future of television, streaming competition, and consumer behavior at industry panels, conferences, and in media coverage focused on entertainment business trends. She is recognized for her ability to communicate complex market dynamics clearly, a skill developed through leading cross-functional teams and engaging with investors, partners, and creative talent. Hoffman has been associated with the development and management of several Starz originals and franchises, demonstrating her capacity to support distinctive programming and deliver results.

Throughout her career, Hoffman has navigated significant industry shifts, including the rise of cord-cutting and the global expansion of streaming services. She often addresses the challenges and opportunities these transitions present for legacy networks and new market entrants. Hoffman’s leadership at Starz Networks emphasizes innovation, audience-focused strategy, and collaborative culture, establishing her as a prominent voice in discussions about the future of television and streaming.