Ali Furman

Ali Furman is a partner at PwC and serves as the U.S. Consumer Markets Industry Leader across the firm's three lines of service: Advisory, Assurance, and Tax. Her portfolio includes PwC's retail, hospitality, consumer packaged goods, travel, airlines, and restaurant sub-sectors.

Furman's career at PwC includes a range of leadership roles. She has served as managing partner of the U.S. Transformation Consulting business, overseeing management consulting across 11 commercial industry sectors and managing a $4 billion profit and loss statement. Furman is also an M&A partner with more than 20 years of industry and transaction consulting experience, supporting hundreds of mergers and acquisitions, including numerous consumer markets mega-deals valued at more than $5 billion. Her transactional expertise and broad industry oversight provide guidance for organizations navigating complex strategic decisions in the consumer markets sector.

Furman is a frequent speaker on consumer markets industry trends and insights. She has presented at forums such as Aspen Ideas Festival, CES, and NRF's Retail's Big Show. At the Aspen Ideas Festival, she discussed how GLP-1s are transforming the economy, highlighting the intersection of emerging health trends and their broader economic and consumer implications. Furman is also an active sponsor of the National Retail Federation and the Consumer Brands Association.

As the consumer markets industry leader at PwC, Furman writes and speaks widely on consumer markets trends and the future of business. She is regularly featured in broadcast and written media including CNN, CBS, ABC, NPR, Harvard Business Review, Bloomberg Live Radio, and "Good Morning America." Her media presence reflects her ability to translate complex market dynamics into accessible insights for diverse audiences. Furman has been recognized among the top consumer and retail consultants and leaders by The Consulting Report, underscoring the central role consumer and retail companies play in shaping market trends and consumer behavior.