Adam Singolda

Adam Singolda is the founder and chief executive officer of Taboola, a global discovery and native advertising platform that helps people find content they may like but didn’t know to look for. As CEO, Singolda leads the company’s overall business strategy, execution, and long-term development, while actively cultivating Taboola’s distinctive culture of quantification, experimentation, and innovation.

Before founding Taboola, Singolda honed his analytical and leadership skills during nearly seven years as an officer in an elite mathematical unit of the Israeli National Security Agency. His work there laid the foundation for his data-driven approach to problem-solving and product development—details of which, as he often jokes, remain classified.

Singolda is an honored alumnus of the Israel Defense Forces’ elite Mamram computer science training program and graduated first in his class from the IDF Officers Academy. His leadership and impact in the technology and business sectors have earned him widespread recognition, including being named one of Israel’s “30 Under 30” top business managers by TheMarker.

In addition to leading Taboola, Singolda is an active voice in the media and technology communities. He authors a regular column for Mediapost focused on the video industry and is a frequent speaker at major industry events and institutions, including Streaming Media, the National Association of Broadcasters, NewTeeVee, ELEVATE, Meetup, The Israel Conference, MIT Sloan School of Management, Bloomberg West, and other global forums.