Printable Biography of Martha Barletta

Martha Barletta is an internationally recognized expert and consultant on successful marketing to women, selling to women and women in the workplace. Her eye-opening insights, lively presentation style and practical "how to" suggestions makes her a popular, highly-rated speaker and seminar leader at conferences and corporate meetings. She has been featured in The San Francisco Examiner, The London Free Press, Dagens Industri (Sweden), The Toronto Star, Brandweek, Strategy, Marketing, PROMO, Yahoo! Business Journal and other publications.
Prior to launching The TrendSight Group, Martha was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency’s packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills.

Before expanding into promotion, Barletta spent ten years in the advertising business, culminating in her position as VP, account director at Foote, Cone & Belding, Chicago. At FCB, she was responsible for advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards. Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and Visionary eyewear stores. Martha worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand management with the Clorox Company.

Barletta obtained her MBA from Wharton, one of the leading business schools in the U.S., following her graduation magna cum laude from Carleton College. She serves as the Marketing/Fundraising chair for the National Women’s History Museum in Washington, DC and chairs the Women’s Marketing Council of the Business Women’s Network, also in Washington. She is a guest lecturer at Northwestern University’s Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology.

Martha Barletta’s new book, Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment, was released by Dearborn Publishing in January 2003.