Steven Lance

Steve Lance - co-author of "The Little Blue Book of Advertising" (Penguin/Portfolio 2006) and "Marketing Plan To Go" (Penguin/Portfolio 2009) speaks on a variety of marketing and company issues. Twelve talks, all based around bringing the best ideas of your organization or company to the surface.

Multiple Emmy Award winner Steve Lance is the co-authoir of "The Little Blue Book of Advertising" (Penguin/Portfolio 2006) and "Marketing Plan To Go" (Penguin/Portfolio 2009). He and his co-author, Paul Kurnit, established PS Insights to deliver speeches, workshops, lectures & training sessions that engage and dimensionalize key forward-edge business practices for companies and conferences.

PS Insights was inspired by a conference we keynoted a few years ago. We were surveying participants and one of them expressed the dissatisfaction that most people have with traditional keynote or motivational speakers. "I’ve attended a lot of seminars that tell you where you want to be is across the street," he said. "I’ve never attended one that was about stepping off the curb."

PS Insights is about "stepping off the curb." It’s motivation-driven with a here’s-how-you-do-it methodology. It’s about lessons learned and shared. Insights shared and explained. Trends explained and illuminated. Practice illuminated and put into action. We call it "The Pipeline" – and it refers to the four levels of shaping change within an organization. Procedure. Inspiration. Process. Execution. Understanding those four levels and how we’re able to affect change within those dimensions is what gets an organization "across the street" to grow business proactively and productively.

Motivational talks operate at the level of Procedure -- great results that appeal to CMOs and CEOs who want to reshape corporate culture. But real day-to-day change takes place at the level of Process – the place where individuals and departments within an organization can make a difference. To effect that change, you’ve got to understand and embrace The Pipeline that inspires how people work and the dynamic results they get. The Pipeline focuses on how new ideas are developed, nurtured, take root and grow. From "The One Day Marketing Plan," to "Creatives Are From Venus, Marketers Are From Mars & How To Solve Your Earthly Problems" to "Advertising 2.Oh! Vlogging, Blogging & Slogging Your Way Through The New Media Jungle," all our speeches, workshops and trainings are built to Inspire participants, explain the Process and outline the Execution that can produce results. Ultimately, the goal is to bring the best ideas of your company to the surface.

Business today is an ever-flowing interpersonal and digital conversation. We invite you to be part of it so you can better connect to your peers, employees, prospects and customers. So you can act better, be better and win bigger.