Ann Fishman

Ann Fishman is President of Generational Targeted Marketing LLC, the company she founded in 1995, whose purpose is advising clients how to better market their products and services to America’s six uniquely different generations. It was during her stint as Research Fellow for the U.S. Senate in the early 1990s that Ann began to notice the strong influence of generational trends on society. She created Generational Targeted Marketing to answer the needs of the private, public and non-­profit sectors, enabling them to use generational knowledge as a tool for more effective marketing, sales, product development, workforce managementand fundraising.

The idea of focusing marketing efforts to generations has had great appeal to a diverse client base including Knouse Foods, Color Marketing Group, The Committee of 200, Time Warner, Allstate Financial, Blue Cross Blue Shield, the National Geographic Society, PBS, Acxiom, the American College of Cardiology and Volvo, as well as government agencies, the military, travel companies and home furnishing organizations.

Ann authored several U.S. Senate Information Papers on generational trends. And, she has informed other countries how generational-­targeted marketing can impact their businesses, for example, as keynote speaker to the insurance industry in Brazil, and as speaker to an international audience of hosiery designers and manufacturers.

Her expertise as a leading generational authority has been recognized and called upon by every major American newspaper as well as major news magazines, cable and network media outlets including Fox News Network and CNN.

Ann holds a B.A. degree from Newcomb College. She has also studied at Harvard, Tulane and Loyola. And, she served as a member of New York University’s Adjunct Faculty.