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Vineet Kumar
Vineet Kumar Biography
Vineet Kumar is an Assistant Professor of Business Administration in the Marketing Unit. He teaches the first-year required M.B.A. course on Marketing, and in the executive education program Taking Marketing Digital.
Vineet's research focus is on understanding the drivers of value creation in technology products and services, and strategies that firms should adopt in designing such products. His current interests cover a broad range within the technology+marketing interface, including studying: (a) product strategy and technological innovation, (b) designing social products to engage consumers, (c) gamification strategies to create consumer value (d) product design and development using a freemium model.
Vineet received his undergraduate degree from the Indian Institute of Technology, and completed his masters and doctoral studies at Carnegie Mellon University. His doctoral thesis research, which used structural econometric modeling to unravel the drivers of value creation for social products, was awarded the William W. Cooper Doctoral Dissertation Award. Vineet has held positions in the technology industry, working at established as well as start-up companies prior to his doctoral studies.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Vineet Kumar for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Vineet Kumar speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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