Vic Noble

Victoria “Vic” Noble, VP and Head of Marketing for Shire Ophthalmics, has spent 20 years as a trailblazer in healthcare marketing. Always challenging the status quo, she has built a career addressing unmet patient needs and sparking impactful conversations. Vic joined Shire in 2008 and has proven her talent for infusing consumer sensibility across Shire brands. Most recently, Vic orchestrated Shire’s entrance into ophthalmics by launching Xiidra® and the “double ii” campaign, as well as eyelove®, the first awareness campaign for dry eye, featuring Jennifer Aniston. Recent accolades include: MM&M Femme, PharmaVoice100, Shire CEO awards and multiple DTC Marketing awards.

Passionate leader with expertise in leveraging strategy, creative, and technology to help premier brands build enduring relationships with their customers while driving sales. Experience is grounded in integrated marketing with deep competencies in general awareness, direct response, multi-cultural and interactive.

Specialties: Branding and Positioning, Consumer Insight Development, Communications Strategy, Brand Strategy, Sales and Marketing Integration

With more than 20 years marketing experience, Vic Noble has developed numerous brands from dot coms to financial services to healthcare. She currently is the Consumer Brand Director for Shire Pharmaceuticals’ ADHD brands. Shire is a global pharmaceutical company committed to setting new standards in patient healthcare. Vic’s commitment is to do right by patients to drive business results.

Vic graduated from University of California Berkeley with degrees in business and political science and has a diverse business background working across industries. Fresh out of Berkeley, she became a Wall Street IPO analyst and then joined a government relations firm in Washington D.C., lobbying on behalf of the financial industry. While in D.C. she met a dynamic video producer, joined forces with her and began producing corporate videos and commercials. Agency life ensued as Vic threw herself into the advertising world with a passion, rising through the ranks of Foote, Cone & Belding, Ogilvy and Stein Rogan.

Next up was healthcare with a digital focus. She moved into interactive branding and led the launches of the lion’s share of Johnson & Johnson’s pharma digital brands (most notably Remicade, Topamax and Cancer.com). More recently Vic was with Astra Zeneca developing consumer brands like CRESTOR®.