Tracey Follows

Tracey Follows is a futurist appearing in a list of the top 50 female futurists in the world in Forbes, regularly commenting on the future of technology, society, and identity. She runs Futuremade - a strategic foresight, and futures consultancy - working with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next. Her clients have included Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Farfetch, Conde Nast, Cosette, BT, Telefonica and Virgin.

She has spoken at UN HQ, keynoted at events such as the Financial Times Tech Live, Nobel Visions in Moscow and Think With Google, speaking alongside Silicon Valley CEOs at the FT's Global Boardroom and alongside UK Government and Parliamentarians at Think Digital Identity, delivering her Tedx at UK Foreign & Commonwealth Office.

As a go-to futurist for media she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, and TimesRadio, and GBNews and appeared in FT, Guardian, and the Daily Mail. She has written for the Guardian, the Big Issue, Spiked and more, and has her own contributor column in Forbes, and a monthly column in Management Today.

She was an Adage 'Woman to Watch' 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, she was Inaugural Creative Strategy Jury President at Cannes Lions 2019. She was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, World Futures Studies Federation, a Fellow of the RSA, and an Associate Fellow of the World Academy of Art & Science. Follows graduated from the University of Manchester with a First Class BA (Hons) in Philosophy and MSc in Technical Change and Industrial Strategy.