Ryan Morris

Ryan has more than 19 years of experience in marketing, sales, and management in the technology industry. Prior to joining MMP, Ryan was the WW Practice Director for Channel Development and Consulting at IPED (a division of Everything Channel). Through the unparalleled research assets of IPED, Ryan worked to identify and implement best practices for business development, marketing, and sales for vendors, distributors, and solution providers.

Through face-to-face experience with literally thousands of solution providers, Ryan has gained a detailed understanding of the business issues facing IT channel companies, and how to maximize their growth and profitability. Ryan has a unique ability to crystallize the business implications of complex technologies and implement strategic sales and marketing programs that communicate a compelling reason to buy -- based on clear business benefits, not convoluted speeds-and-feeds. For solution providers, Ryan has become the most compelling source of strategy and tactics in the areas of building profitable business models, establishing successful service practices, and selling in a competitive market.

On the vendor side of the technology business, Ryan has been a leading voice on building the channel of the future, and uncovering best practices for translating channel strategy into actual sales results through effective execution. Ryan has designed and delivered widely adopted principles for engaging all aspects of the vendor machine in the channel execution strategy: product management, sales teams, business leadership, financial teams, etc. He is uniquely able to connect the interests of various vendor functions to gain commitment around the critical role of sales channels.

Ryan is also a nationally recognized sales trainer and business management speaker. His services are in demand by Fortune 500 firms and savvy startups alike. Over the years, Ryan has delivered a message of consultative selling, dynamic differentiation, and visionary business leadership to thousands of sales, marketing, and business leaders. His presentations are delivered in public and private venues from conferences to seminars, sales meetings to annual meetings, for audiences ranging from 10s to 1000s.