Paul W. Farris

Landmark Communications Professor Paul Farris taught at the Harvard Business School before his appointment at the University of Virginia Darden School of Business. He has worked in marketing management for UNILEVER, Germany, and in account management for the LINTAS advertising agency.

Farris's general research focus is in the area of marketing productivity and budgeting. His work has been published in six books and more than 60 articles, appearing in professional journals such as the Harvard Business Review, Journal of Marketing, Marketing Science, Management Science, Decision Sciences, Journal of Advertising Research, Journal of Retailing, Journal of the Academy of Marketing Science and the Sloan Management Review. Farris has coauthored award-winning articles on retailer power, marketing strategy and advertising testing. He is a current or past member of the editorial boards for the Journal of Marketing, the Journal of Retailing and the International Journal of Advertising, and is an academic trustee of the Marketing Science Institute.

His current research is focused on building coherent systems for integrating financial and marketing metrics. A recent book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business, as 2006 Marketing Book of the Year. Farris has consulted and taught executive education programs for many international companies. He has served on the boards of retailers, manufacturers and software companies. Currently, he is on the board of directors of Sto Corp., GSI Group and Ohio Art Company.