Mona Elesseily

Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, Careerbuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA). Mona has written 2 books on Yahoo!, is a columnist for Search Engine Land and also writes for SearchEngineLand.com, The Huffington Post, IMedia Connection and the American Marketing Association. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she's frequently quoted in respected publications. Mona is currently on advisory board for Acquisio Inc. and is an active member of the search and online marketing community. She is passionate about strategic online marketing and keen on challenging online marketing projects. Follow Mona on Twitter @webmona.