Mirna Bard

In September 2011, Mirna Bard was named Director of Social Media at Guess Inc. In her role there, she is the key point person for social media and digital technology, responsible for launching the social media department, leading the strategy for Guess, Guess by Marciano, and G by Guess, and creating a unified, multi-channel brand.

A respected speaker, master trainer, thought-leader, and instructor of social media at the University of California, Irvine (UCI), Ms. Bard has earned a reputation as a highly regarded business advisor and hype-free social web strategy consultant. She inspires organizations and entrepreneurs around the globe to leverage the Internet to attract more powerful opportunities to their business.

Since 1996, Ms. Bard has worked with brands, including Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, Merrill Lynch, Avery, UCI, and Ed Hardy. Since 2007, she's helped brands to boost online transparency, heighten targeted website visitors, draw new qualified prospects, enhance customer relationships, magnetize media and strategic partners, and increase leads and sales as well as streamline internal company communication and empower employees.She recently contributed the introductory chapter to the The Big Book of Social Media Case Studies, Stories, Perspectives.

Ms. Bard holds a bachelor's degree in advertising and a master's in business management, and has 16 years of experience in advertising, corporate communications, and strategic planning.