Matthew Fraser, is a Senior Fellow at INSEAD and a recognized media industries expert. He has long experience as an academic and journalist - he was Editor–in–Chief of Canada’s national daily newspaper, National Post, and co-hosted a prime-time national television show, “Inside Media”, on Canada’s public all-news network, CBC Newsworld.
In his new book Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, Fraser combines his pop culture knowledge with the IT and innovation expertise of co-author Soumitra Dutta. “Throwing sheep” is a Web 2.0 term used to describe what people do on websites like MySpace and Facebook to get one another’s attention. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business. Fraser also wrote Weapons of Mass Distraction: Soft Power and American Empire.
Fraser completed graduate studies at the London School of Economics, Oxford University, Université de Paris I (Panthéon-Sorbonne) and Institut d’Etudes Politiques de Paris, where he earned a doctorate in political science.
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