Marco Bevolo

Marco Bevolo was born on the same day as Wolfgang Amadeus Mozart, the 27th of January: only, the year was different. Between 1999 and 2009, he has been a Director at Philips Design. He joined Philips Design in 1999, assuming responsibility for the cultural trend research program. He was instrumental in the creation of CultureScan, an ongoing trend forecasting research project investigating cultures and aesthetics at regional and global level.

Prior to joining Philips Design, Marco's work focused mainly on publishing and marketing communications. His professional career started at Italdesign Giugiaro in 1990. He was subsequently editor-in-chief for 'Intervista', an Italian lifestyle magazine, then worked as copywriter with Armando Testa on clients such as Procter & Gamble and Bolton. He joined the Euro RSCG Milano agency in 1998.

Marco Bevolo is a prospect author, in collaboration with Stefano Marzano, Howard Moskowitz and Alex Gofman, for Wharton School Publishing in the US. Independently, he is a prospect author with Palgrave Macmillan of the UK. His areas of expertise span from strategic design consulting to event design, with a world class track record in researching and analyzing aesthetics, architecture, automotive, advertising, fine arts and the world of premium value, including the rising concept of 'sustainable luxury'.

Mr. Bevolo's work has been published in 'The Art of Advertising' and 'Nuova Enciclopedia della Comunicazione', the Design Management Review of Boston. His opinions on cultural futures, trends and branding have also appeared in Axis, Repubblica, ViewPoint, Der Spiegel, AdMap, Contagious and WGSN. He has lectured at the Domus Academy of Milan, Temasek Polytechnic of Singapore, the Pasadena Art Center College of Design, and was module coordinator of the Master in Design Management at INHOLLAND in Rotterdam.

As part of both representing Philips Design and performing extra-curricular contributions on personal basis, he is regularly invited as speaker, panel moderator and chairman by various event and conference organizations worldwide.

Mr. Bevolo was born in 1967 in Turin, Italy and graduated from the University of Turin in the Psychology of Communication. He lives in Turin, Italy, and Eindhoven, The Netherlands, with frequent traveling to Tokyo and the rest of Japan.

Memberships

    Advisory board member of Authentic Luxury Foundation, London

    Advisory board member of Eventica Global Luxury Forum, Moscow

    Advisory board member of Caramundo, Amsterdam / Rio de Janeiro

    Advisory board member of Platform 21, The Netherlands

    Member and Editorial Advisor, ESOMAR, The Netherlands

    Past Member, Design Management Institute and Association Professional Futurists, US

Awards

    Author of ESOMAR 'Best Conference Paper' nomination, New York, 2006

Themes he speaks about are:

    Strategic Innovation: the cultural alternative

    Creativity: nurturing talents, mastering the magic

    Marketing Communication: from mass to new opportunities

    Anticipating the Future: trend research between crisis and opportunity

    Culture: from peripheral vision to strategic core

    Luxury: how premium value must evolve towards sustainable value

    Managing design: how to coach, train and learn the fine art of applied creativity

Topics

    Strategic Innovation: the cultural alternative

    Creativity: nurturing talents, mastering the magic

    Marketing Communication: from mass to new opportunities

    Anticipating the Future: trend research between crisis and opportunity

    Culture: from peripheral vision to strategic core

    Luxury: how premium value must evolve towards sustainable value

    Managing design: how to coach, train and learn the fine art of applied creativity