Marc van Eck

Entrepreneur since 2001. Co-founder of Business Openers. Was marketeer at Procter & Gamble for 8 years and strategy consultant at Bain & Company. MsC in Busines Administration (Groningen). Marc is founder and shareman of the Internal Branding Group of the Dutch Institute of Marketing. He is a Register Marketeer since 2005.

Entrepreneur Van Eck also brough to succes the coffee brand Medellín Secret (nominated for the Dutch Marketing award 2007). As co-owner he sets out the strategy for this unique brand.

In February 2008 his book, 'Internal Branding in de praktijk' ('The Practice of Internal Branding') was published. Marc is a top-speaker on this subject, which next to marketeers also concerns internal communication specialists and HR managers. On the list of 'Dutch marketeers of 2008' Marc holds place 40.

His book Internal Branding in de praktijk shows clearly how to bridge the gap between marketing and HR, 'in a way that makes employees intensively part of the process of giving meaning to the brand and anchoring the brand within the organisation'. The Tijdschrift voor Marketing promotes the book as 'an absolute must-have for every marketeer'.

Because of Van Eck's advisory, many profit and non-profit organisations now use their brand as a compass for communication, business strategy, innovation and client-driven actions. In his work he uses the so-called BrandHouse©; a model which was developed by himself to be able to really use the brand as a compass within each organisation.

Marc van Eck inspires by his pragmatic vision on brands. He brings a new impuls to the general view on brands by showing the importance of the brand for the day-to-day practice. He inspires by showing what can happen if you use the brand as a way of directing the organisation, within the marketing disciplines, and outside.

In session from 30 minutes to two hours Marc van Eck is able to captivate groups up to 1000 people from the first to the last minute with a lecture on Internal Branding. He uses pictorial examples that inspire and remain.

Inspirator

Marc van Eck is a critical visionair. Scharp and authentic. Things really happen in his lectures and workshops. After listening to Van Eck people have an opinion! He motivates to get into action. Content-wise he is very strong. No book-wisdom, but own-wisdom.

His personal brand values are: solution-driven, impulsive, creative, driven and opinionated.

Business Openers helps clients to conquer a unique and authentic position in the market with the brand as a compass. Business Openers advises companies on brand positioning, strategy, innovation and activation in the market. Business Openers is a pioneer within the area of Internal Branding.

Clients of Business Openers

Amongst others: ABN AMRO Bank, Albert Heijn, AVRO, Etos, Heineken, Friesland Foods, The Greenery, INHOLLAND, KPN, Politie, Staatsloterij, PriceWaterhouceCoopers, ROC Rijn IJssel.

Topics

    The Practice of Internal Branding

    Communication

    Business Strategy

    Innovation

    Customer-oriented acting