Lerzan Aksoy

Lerzan Aksoy is a professional speaker and outstanding business author. She is also an associate professor of marketing at Fordham University. In 2007, she was recognized as top young scientist of the year in Turkey by the Junior Chamber International (TOYP Award for Scientific Leadership).

In additional to writing a myriad of academic and professional articles, Lerzan has co-authored several business books. Her most recent books include Customer Lifertime Value and Profit Maximization through Customer Relationship Marketing, and Loyalty Myths. Soundview Executive Book Summaries selected Loyalty Myths as one of the 30 Best Business Books of 2006.

Lerzan's most recently book, Why Loyalty Matters, released just this summer is based on her groundbreaking research, it will provide compelling insight into how our loyalties, large and small, lay the foundation for our own happiness, and determine the kind of world we live in. Why Loyalty Matters is a different kind of book on relationships, one that offers a comprehensive guide to understanding what loyalty is, what it isn't, and how to unlock its power in our professional and personal life. Examining the role of loyalty in all aspects of our lives, it offers a new and potentially life-changing way to understand our innate need for loyalty, as well as our ability to sustain loyal relationships throughout our lives. Why Loyalty Matters is both a powerful contribution to the science of loyalty research, and a gift to all those who lament the decline in loyalty we witness all around us and therefore seek to build the foundation for lasting fulfillment and business success.

Lerzan serves on the advisory board of the Journal of Relationship Marketing, the editorial review board of the Journal of Service Research, and the International Journal of Service Industry Management and is an ad hoc reviewer for Journal of Marketing, and Cornell HRA Quarterly. She holds a BS from Hacettepe University in Ankara, Turkey, and was awarded the Fulbright Scholarship to pursue her MBA degree at George Mason University. She has also earned a doctorate in marketing from University of North Carolina at Chapel Hill's Kenan Flagler Business School.

Lerzan is available to present a wide variety of programs as an individual speaker, or as a co-presenter with her co-author and husband, Tim Kieningham.