Lance Neuhauser

Lance is founder and CEO of The Echo System, a social commerce optimization platform that bridges the gap between the web and the social web, and empowers businesses with the social data and tools necessary to maximize their return on social. Lance's expertise in strategy development and his keen understanding of the digital landscape have quickly helped to establish his reputation as a pioneer in the digital space. He regularly contributes insights and opinion through industry panels, television interviews, and published essays. Prior to The Echo System, Lance served as EVP, U.S. Director of Digital at PHD, where he oversaw the strategic planning and investment of nearly $400 million in digital media. Prior to PHD, Lance was co-founder and Executive Vice President of Strategy for the search-marketing agency Resolution Media. He was part of the team that took Resolution Media from start-up, through the sale to Omnicom, and ultimately to a $250 million+ agency. Prior to Resolution Media, Lance worked in a series of strategy and development roles across various digital disciplines including web development, telecommunications, and database marketing. Lance also served as an adjunct professor at The Stuart Graduate School of Business. He taught Communication Strategies in a Digital Environment. Lance holds a BS in Advertising from the University of Illinois and an MBA with honors in e-Business from DePaul University.