Kate Newlin

Her greatest strength is the analysis of diverse data, synthesizing it with business, consumer, and channel insights and developing powerful business doubling solutions.                      

Ms. Newlin is the principal owner of Kate Newlin Consulting, where she works with Fortune 100 and entrepeneurial firms. Prior to that Newlin was the president of Faith Popcorn's BrainReserve, a trend-based marketing consulting firm.

Kate Newlin began her marketing career in 1973 as a command information officer for the U.S. Army, stationed at Fort Hamilton, Brooklyn. Subsequently, she became press relations specialist with Mutual of New York in 1975. She joined Richard Weiner, Inc. in 1977 and Robert Marston and Associates in 1979, where she became a vice president six months later. She has developed and supervised programs for major national corporations and associations, including Procter & Gamble, Minnetonka, Anheuser-Busch, Poland Spring Water, Pillsbury, LifeSavers, and the American Paper Institute.

In 1981, Kate Newlin became vice president at Manning Selvage & Lee, an international PR firm. She was promoted to group manager in 1982, senior vice president in 1983, and executive vice president and global creative director in 1985. She was integral to the introduction of Ultra Pampers and Tartar Control Formula Crest (Procter & Gamble), and managed on-going marketing activities for nine P&G brands. Newlin's other clients included S.C. Johnson & Son, Weight Watchers International, Godiva Chocolatier, Waldenbooks, Pepperidge Farm, General Mills, General Foods, the German Wine Industry, the American Greeting Card Council, and The Rice Council of America.

Along with being a marketing expert, Newlin is also an author with the release of her new book Shopportunity!. In her book Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers.

Kate Newlin is a 1972 graduate of Indiana University and received her master's degree in journalism from New York University in 1978. She currently lives in New York City with her daughter Mattie.