Joel Lunenfeld

Joel Lunenfeld is the Director of Global Brand Strategy at Twitter, leading a team focused on creating custom advertising solutions for the most influential and iconic brands in the world. Joel has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.

Prior to joining Twitter, Joel was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L’Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.

Joel’s degree in Cultural Anthropology has shaped the way he approaches the digital age. He is a published author whose bylines and commentary appear regularly in Ad Age, AdWeek, MediaWeek, MediaPost, Smart Business, Brand Republic, ClickZ and other national business and marketing publications. He is a sought after industry speaker, as his presentations are known for offering a unique, witty, and refreshing view of the digital industry. You can follow Joel on Twitter at @joell