Hugo Spowers is a partner in Riversimple LLP and former motorsport engineer. During an MBA at Cranfield, he studied the commercial feasibility of bringing hydrogen cars to market. He concluded that a step change in technology was both essential and possible and, furthermore, that the principal barriers were not technical but to do with people, politics and business.
The incumbent industry was shaped by the 20th century and is not well suited to addressing the constraints of the 21st; redesigning both the fundamental architecture of cars and the business model for providing mobility reduces barriers and risks, both technical and commercial.
This led to the LIFECar project with Morgan cars and founding Riversimple with Sebastian Piech of the Porsche family. Chris Reitz, formerly of Alfa Romeo, has joined the team and is styling the new production vehicle that they are developing for local use from their current technology demonstrator.
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