Gayle Weiswasser is the Vice President of Social Media at Discovery Communications, where she oversees social media communications strategy for Discovery and its networks and corporate initiatives. This includes managing the networks’ Facebook, Twitter, and Google+ strategy and implementation, as well as partnerships with social TV services, on-air social media integration, social media monitoring, and emerging platforms.
Prior to her position at Discovery, Gayle worked at Arlington-based crisis communications firm TMG strategies, where she advised Fortune 500 companies on using social media during times of crisis. She has a law degree from Harvard Law School, and formerly practiced both intellectual property and transactional law in Washington DC and San Francisco.
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