Gary Berman

Gary Berman is the CEO of Market Segment Research, which he co-founded 15 years ago to address the needs of marketers looking to understand the growing multicultural segments. Since then, MSR has set the industry standard for the development of research and strategic information regarding Hispanics, African-Americans, Asians and a variety of niche segments.

Gary and his team assist companies with the “nuts and bolts” of custom ethnic market research, having conducted studies for more than 200 US corporations across a range of industries, including packaged goods, financial services, pharmaceutical, telecommunications, food and beverage, retail, technology, advertising, sports and entertainment, and publishing, among others. MSR also helps companies implement Multicultural Knowledge ManagementSM, an approach to developing, warehousing and applying multicultural marketing data within organizations.

Gary and MSR publish the pioneering "Multicultural Market Report," a survey of multicultural Americans started in 1992. He also organizes and leads the MSR Multicultural Think Tank, a consortium of thought leaders and practitioners which has become the repository of longitudinal information on the evolution of Multicultural Marketing.

In the past 12 months, Gary has had the privilege to sit at the table with companies such as Walt Disney World, Best Buy, Ford Motor Company, Diageo and others, to help them think through how best to develop a

multicultural strategy.

While Gary isn’t the typical “ethnic-American”, his destiny was sealed when he married into an enormous Latino family from Colombia. His wife Valerie is a Partner at MSR—a fully certified, minority– and woman-owned company.

Speech Topics

The Multicultural Experience Curve

Building Blocks for Decision Making and Organizational Alignment

A Portrait of the New America

The Long-Term Effects of Increasing Ethnic and Cultural Diversity in American Business

The Impact of Current Attitudes and Behaviors on the Future Purchase Habits and Perceptions of American Consumers and Workers

The State of and Future of Print Media