Dev Basu

Dev Basu bridges the gap between technology and marketing. He is a recognized industry expert in the field of Search Engine Optimization(SEO), Local Search, and social media marketing. Dev is also the Founder and CEO of Powered by Search Inc., a Toronto based internet marketing agency specializing in results driven marketing solutions for Fortune 1000 and Small and Medium sized businesses.

Dev brings over 6 years of ground level and strategic internet marketing experience and is formerly of Microsoft Canada, OANDA, Search Engine People, and Publipage Inc. Dev’s articles and opinions have been widely published and quoted by industry media publications such as WebProNews, Small Business News, Search Engine Land, Search Engine Journal, SEO Book, and Media Post, as well as national media such as the Financial Post, Globe & Mail, and CTV News.

As an evangelist of Search Marketing, Dev has also contributed to 4th year marketing courses at the University of Toronto, where he guest lectures classes of 40-70 students on building a foundation in SEO as a technical and marketing art, followed by an introduction into SEO as a career stream.

Basu’s value proposition in all speaking engagements lies in breaking down difficult concepts around online marketing and media, into short, succinct, and actionable advice.