Deanna Puccinelli

Deanna Puccinelli is founder and president of Captiva Consulting, a firm that helps companies grow their business through the implementation of low-cost, grassroots, guerrilla-type local marketing initiatives.

Deanna brings with her more than 20 years of sales and marketing experience gained at The Walt Disney Company and FOX, as well as a Master’s Degree in Communication Studies where she examined theories of persuasion and motivation.

Deanna combines the world of academic research with real life experience to help businesses understand what they and their employees can do at a local level to grow their consumer base more cost-effectively, and she delivers her message with an energy, warmth and wit that audiences find both entertaining and educational.

Deanna has worked with Hallmark, H&R Block, The Walt Disney Company, FOX, American Family Insurance, Commerce Bank, UMB Bank, New York Life, John Deere, Mr. Goodcents, The Farm Bureau, Interstate Brands, and Husch Blackwell Sanders.

    Presentation CPR: Breathing Life, Energy and Audience Engagement Back into Your Presentations

    Top 10 most common marketing mistakes companies make

    Planning and executing guerrilla marketing campaigns

    Least cost-effective and most cost-effective tactics

    5 easy rules for deciding where to spend your advertising dollars

    Hosting Grand Openings and Open Houses that capture attention

    and actually drive business

    Motivating your employees or franchisees to grow the business

    Utilizing merchandising to improve traffic and revenue

    Ensuring that your customers are spreading positive word-of-mouth about your business

    and more!