Deana Goldasich

Deana Goldasich has built content strategies for multi-million dollar retailers, high-profile brands and influential government and health agencies for over 17 years. Today, Deana’s focus and expertise is in Content Marketing – empowering clients to educate and influence customers through information, thought leadership and problem solving.

Deana founded Well Planned Web in 2009 to help “trailblazing” businesses with audience-centric content, lead generation, lead nurturing, content marketing, content strategy and social distribution.

“We work best with clients who are thought leaders in their space,” says Goldasich. “We help them recognize their influence and build aggressive content plans that generate clout, engagement and…ultimately…leads.”

Well Planned Web has grown rapidly in recent years — with clients that include national B2B companies, technical leaders, medical leaders and those with complex sales cycles of six months or longer.

Deana has been a featured speaker for several years at Content Marketing World, American Marketing Association, Digital Summit and the National Speakers Association.

Prior to Well Planned Web, Deana served as Director of HSN.com—the e-commerce arm of the Home Shopping Network. Deana led the company’s aggressive marketing and content strategies for merchandising campaigns, celebrity showcase events, storefront launches, video on demand, and interactive shopping guides.

Before HSN, Deana was a consultant with Sapient Corporation, specializing in User Experience (UX) and Content Strategy. Her clients included American Cancer Society, Kodak, Conoco, Land's End, Wine.com, Janus and the Texas Department of Criminal Justice.