Danna Vetter

Danna Vetter is Vice President, Consumer Strategies for ARAMARK. A consumer engagement strategist with more than 15 years of experience developing and executing targeted marketing solutions, Vetter performs an integral role in developing enterprise-wide consumer strategies that enable meaningful connections with customers to increase demand, satisfaction, and loyalty.Translating insights into action to create the consumer experience, constructing integrated engagement platforms, creating and activating strategic brand relationships, leveraging new media channels and measuring operational performance are all components of ARAMARK's comprehensive consumer-centric strategy. Prior to joining ARAMARK in 2008, Danna served as Vice President of Business Development for Alloy Media + Marketing, one of the country’s largest providers of targeted non-traditional media and marketing solutions. While at Alloy, Danna was responsible for developing and implementing integrated marketing strategies for key accounts including Verizon Wireless, myspace.com, mtv, Citibank, Sprint, Pokemon, XM Satellite Radio, Maybelline, Cox Communications and AOL. Prior to her time at Alloy, Danna served as an Account Director for Marketsource, a pioneer in non-traditional media and marketing solutions targeting the youth segment. She managed non-traditional marketing strategy for major consumer brands including Bank of America and Discover Card. Vetter earned a Masters degree in Communications and Marketing from Rutgers University.