Bruce Judson

Bruce Judson, author of Go It Alone! The Secret of Building a Successful Business on Your Own and It Could Happen Here: America On the Brink (Harper), is one of the nation’s leading experts on using the Web for business. He teaches e-business at the Yale School of Management and is a Faculty Fellow. Judson’s views on business on the Web are frequently quoted in the national media, including the Wall Street Journal, the New York Times, Advertising Age, and BusinessWeek.

Judson is a successful go-it-alone entrepreneur, a best-selling and award-winning author, and one of the nation’s leading experts on marketing and entrepreneurship. Judson is widely recognized for his ability to identify and articulate major shifts that will change the way business is conducted. His unique approach is to "battle test" his innovative theories by founding real businesses based on his evolving principles. These practical tests of his theories, combined with his extensive research, form the basis for his widely acclaimed books.

Judson's latest book It Could Happen Here starts off with two contradictory beliefs: 1) inequality in America has reached historical highs that have been intolerable throughout human history, leading to violent political change. 2) America will never face a revolution, our politics are peaceful. Judson uses a frighteningly realistic scenario to underscore the historically dangerous levels of inequality in America. He argues the American economy isn't just suffering from a short-term slowdown - we are facing a 30-year, unsustainable splintering into the Rich versus the Rest of us.

Go It Alone!, recognized by Library Journal as one of the best business books of the year, is the first clear statement of how individuals, working on their own, can now create substantial businesses without raising capital and without hiring employees.

He is also the author of the nationwide best-seller Net Marketing: How Your Business Can Profit From the Online Revolution, which was among the first books to detail how the Internet would alter the business landscape, and the co-author (with Kate Kelly) of Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business, which was named by Soundview Executive Book Summaries as one of the best business books published in 1999.

Bruce Judson’s Grow Your Profits was for several years one of the few successful paid-subscription e-mail newsletters. He discontinued the newsletter to devote his energies to building his entrepreneurial ventures.

Judson is CEO and Founder of Speed Anywhere Inc., the nation’s leading collection of broadband business buying services. To date, over 15,000 businesses have been assisted by Speed Anywhere Inc. services. Judson is also the founder of Health Plans Today, one of the largest marketers of affordable health insurance services on the Internet. He was named by Advertising Age as one of the nation’s leading interactive marketers. In awarding this honor, the magazine described Judson as a "marketer’s marketer."

A graduate of Dartmouth College, he holds advanced degrees from both The Yale Law School and The Yale School of Management.

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