Brad Edmondson

Brad Edmondson is an award-winning writer and also a conference speaker, consultant, researcher, and the author of two books:

Postwar Cornell: How The Greatest Generation Transformed a University (2015), and

Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s (2013).

His reports and presentations explain the impact of social change on businesses, communities, and not-for-profit organizations. He has spent more than 25 years covering such subjects as the aging of the baby-boom generation, how America is being transformed by immigration, and the movement for social responsibility in business.

Brad is the former editor-in-chief of American Demographics and during his tenure, the magazine was a three-time finalist for the National Magazine Award for General Excellence. He is also a co-founder of ePodunk.com, which contains detailed profiles of 44,000 places in the US, Canada, and Great Britain.

Brad has worked as an independent journalist since 1998, with regular appearances in TriplePundit.com, AARP The Magazine, The American Scholar, and other national publications. Recent consulting clients have included The Private Label Manufacturers Association, Head Start, business schools at the University of Arizona and elsewhere, and the National Bicycle Dealers Association.

Brad is a fourth-generation Floridian whose family runs a farm on Edmondson Road in south Sarasota County. An avid bicyclist, Brad wrote a blog about his ride across the United States in 2008. He is a 1981 graduate of Cornell University, the current board chair of the Cornell Daily Sun, and an active alumnus of Deep Springs College. He lives in Ithaca, New York with his wife, Tania Werbizky.