Bill Carmody

Bill Carmody is a pioneer in the online marketing industry. As Chief Marketing Officer and co-founder of Seismicom, a highly successful promotional marketing firm, he works with top clients such as AOL, AT&T Wireless, Boeing, Citibank, ConocoPhillips, Dole, Microsoft, Pfizer, Samsung and Visa, to provide strategic direction and build award-winning campaigns that deliver measurable results.  

Carmody and partners successfully launched Seismicom in March of 2000 with first year billings of $1.7 million dollars and 2001 billings of $13.5 million. He has managed two award-winning campaigns for Seismicom, AOL's "Celebrity You've Got Mail" and Netscape's "Dead Last" Sweepstakes and has been instrumental in bringing in many key accounts.

Responsible for all integrated marketing efforts conducted internally and externally for additional clients such as Microsoft Business Solutions, NYTimes.com, Netscape, Oracle, Pfizer, Showtime, Stop & Shop, Speedpass, and Travelocity, Carmody develops promotional marketing strategies that tie in to client marketing plans. He helps clients clarify their key marketing objectives, build the right strategies, and find the right tactics to accomplish these objectives. From conception to execution, Carmody generates great ideas that work and then guides clients on all the steps necessary to turn ideas into reality.

Author of Online Promotions: Winning Strategies and Tactics, the only book ever written about the subject, he is also a contributing writer for both Promo and Event Marketer. Before launching Seismicom, Carmody was the Vice President of Integrated Media at Marden-Kane, guiding the traditional 42-year-old promotional marketing agency into the era of online promotions, while developing new promotional products for clients, integrating traditional offline promotions with online ones.

At Ogilvy & Mather, he managed $10 million of IBM business, participating in the development of IBM's online marketing strategy relating to direct mail and broadcast campaigns. He was also instrumental in developing strategic and technical functionality for Fidelity Investments and United States Satellite Broadcasting (USSB) clients.