Anna Bernasek

Anna Bernasek has pioneered a new understanding of the role that integrity and trust play in all areas of business activity. She is the author of The Economics of Integrity, a widely-acclaimed exploration of these concepts, and a blog of the same name. Her new book, All You Can Pay: How Companies Use Our Data to Empty Our Wallets, (with D.T. Mongan) details how companies use what they know about you using big data and powerful analytics allowing them to analyse and predict your needs and behaviours, and to shape them.

In 2010, Anna co-founded The Integrity Partnership, a consulting firm that helps companies ground themselves in trust and integrity. Anna argues that few companies appreciate the true value of integrity. It typically gets haphazard attention or is taken for granted; companies rarely celebrate it or try to increase it. But integrity is a company's most valuable asset and its most powerful means of building lasting wealth. It's simple: more integrity means more trust; more trust means more transactions; more transactions means more wealth. The good news is, every company has some degree of integrity. Anna can help you develop it.

Ms. Bernasek is a weekly columnist for the Australian Financial Review. Her writing about finance and the economy has appeared in The New York Times, The Washington Post, Fortune, Time, and more. She has appeared on CNN, CNBC, public television and NPR.