Rauw Alejandro

Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz, is a Puerto Rican singer, songwriter, and performer recognized for his influence in contemporary Latin music. Often referred to as the King of Modern Reggaeton, Alejandro is part of the new generation of Puerto Rican urban musicians. His music spans genres including reggaeton, Latin R&B, urbano, Latin trap, rhythmic pop, and ballads, a versatility that has distinguished him within the Latin music industry.

Alejandro signed with Duars Entertainment and was later selected by Sony Music Latin to participate in Los Próximos, a project aimed at showcasing emerging musical talent. This opportunity connected him with other artists and led to multiple high-profile collaborations. His breakthrough single, "Toda," with Alex Rose, went viral, with the music video surpassing 1 billion views on YouTube. He continued to build momentum through collaborations across the Latin music world. His debut album, "Afrodisíaco," achieved 6x RIAA Latin Platinum status and earned a Grammy nomination for Best Urban Music Album.

His second studio album, "Vice Versa," debuted at No. 1 on Billboard's Top Latin Album chart, No. 3 on Spotify's Top Debut Album, and No. 1 on Apple Music's Latin Album charts. The album was recognized among the best albums of the year by The New York Times, Rolling Stone, NPR, and Billboard. Its lead single, "Todo de Ti," peaked at No. 2 on Spotify's Top Songs Global chart and amassed over 2 billion streams, breaking records in more than 13 countries. Alejandro followed with his third studio album, "Saturno," which debuted at No. 2 on the Top Latin Album charts and No. 25 on the US Billboard 200, expanding his reach to audiences beyond Latin America. Billboard described "Saturno" as one of the most eclectic albums in reggaeton-pop.

Alejandro's accolades include two Latin Grammy Awards, four Grammy nominations, two Billboard Latin Music Awards, five Premios Tú Música Urbano, two Premios Juventud, and an iHeartRadio Award. He is a two-time Latin Grammy winner, earning Best Urban Fusion/Performance for "Tattoo Remix" with Camilo and Album of the Year for his work on Rosalía's "Motomami." His collaborations span artists such as Shakira ("Te Felicito"), Selena Gomez ("Baila Conmigo"), Anuel AA ("Reloj"), and Camilo ("Tattoo").

Alejandro's work reflects a deepening artistic ambition rooted in cultural identity. His album "Cosa Nuestra," released through Sony Music Latin and Duars Entertainment, features 18 tracks and collaborations with Laura Pausini, Romeo Santos, and Bad Bunny, blending salsa, reggaeton, and other genres. He followed with "Cosa Nuestra: Capítulo 0," an homage to Puerto Rican and Caribbean origins, incorporating sounds such as bomba, salsa, bachata, reggaeton, plena, and afrobeats. During his Cosa Nuestra World Tour stop in Brooklyn, New York, Rolling Stone highlighted his live performances, comparing them to Broadway productions. With a continually evolving catalog and a commanding live presence, Alejandro is recognized as a leading artist in Latin music, reggaeton, and global pop.