When you’re in charge of planning a corporate event, one of the biggest decisions you’ll make early on is choosing your speaker. And often, that choice comes down to two powerful but very different options: a celebrity speaker or a subject matter expert. Both can deliver memorable experiences — but what’s right for your event?
The draw of celebrity speakers
There’s no denying the impact of a celebrity speaker. Whether they’re known for championship wins, bestselling books, or primetime appearances, celebrities bring instant credibility and excitement. They’re fantastic for driving buzz, boosting attendance, and giving your team something to talk about long after the event ends. Their personal stories often offer inspiration in unexpected ways — especially when the goal is to motivate, celebrate, or reward.
The value of subject matter experts
If you’re aiming for insight over star power, a subject matter expert might be the way to go. These speakers dive deep. They know your industry, understand your challenges, and come armed with actionable takeaways. For events focused on leadership development, industry trends, or organizational change, experts can turn complex topics into clarity and next steps.
Who’s in the room?
Start by thinking about your attendees. What will resonate most with them? A fast-paced sales kickoff might call for a high-energy celebrity. But a team offsite meant to tackle future strategy? That might benefit more from a speaker who brings deep industry perspective.
What does success look like?
What do you want people to walk away with? If your goal is inspiration and connection, encouraging and empowering your audience, a celebrity may be your best bet. Attendees will be wowed by their presence and inspired by their stories. If you’re looking to solve a concrete business problem or educate your employees, an expert might be the right option. Many planners find it helpful to picture the “post-event” moment: what are people saying as they leave?
Why not both?
Sometimes, you don’t have to choose. A well-designed panel or fireside chat can bring together a celebrity and an expert, offering both sizzle and substance. And increasingly, today’s celebrities are also founders, innovators, and thought leaders — blurring the lines in the best way.
There’s no one-size-fits-all answer — but there is a “best-fit-for-you” answer. Consider your audience, your goals, and the kind of energy you want in the room. AAE Speakers Bureau can be a helpful partner in matching your event with the right voice. No matter which path you take, the right speaker can transform the moment—and leave a lasting impression.
