Laura Fitton

Laura Fitton is a social media strategist, entrepreneur, and author recognized for identifying and articulating the business value of Twitter. Fitton began her career by speaking professionally about the business use of Twitter and launched Pistachio Consulting, the first consultancy focused on Twitter for business. She is known for explaining Twitter's business applications to industry leaders, including Guy Kawasaki, and for her role in advancing digital marketing strategies.

Fitton founded oneforty.com, a platform designed to help users navigate Twitter and its ecosystem of applications and services. TechCrunch referred to oneforty as the app store for Twitter. The platform was later acquired by HubSpot, where Fitton served as an intrapreneur and inbound marketing evangelist. She is also the co-author of "Twitter for Dummies," a guide that has helped readers understand how to leverage Twitter for personal and professional use.

Fitton has spoken at institutions such as MIT, Harvard, and SXSW, and has lectured at Harvard Business School and Cornell's Entrepreneurs' Network. Her consulting clients have included Ford and Johnson & Johnson. She has been quoted in national publications including Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. Fitton also led a social media campaign that raised $25,000 for Charity: Water through the first "donate by tweeting" initiative, @Wellwishes.

Her work has been recognized by Fast Company, which listed her among the Most Influential Women in Technology. She has been named a Female Founder to Watch by Huffington Post, received PepsiCo's Women's Inspiration Network award, was designated a Woman to Watch by MassHighTech, and received a Women Entrepreneurs in Science & Technology Leadership Award. Fitton also appeared on Mashable's 44 Female Founders Every Entrepreneur Should Know list.

Fitton has since focused her communications and movement-building skills on the climate economy. As a climate economy advisor, startup consultant, and communications strategist, she founded enough.co to accelerate climate solutions. Drawing on her background in environmental science and policy, Fitton works to grow climate companies, engage executives in climate strategy, and motivate audiences to act on climate issues. After a period of limited public engagement due to long COVID, she continues to apply her expertise to the climate sector, leveraging her experience in social media and digital marketing to advance environmental initiatives.