This upcoming event goes beyond the usual speaker session. Rather than delivering a traditional keynote, the guest expert will take part in a hands-on collaboration that brings together wellness, food, and storytelling in a fresh, meaningful way.
The host, an emerging café brand focused on health and functional nutrition, wanted a partner who shared their values and could speak authentically to their audience. They’re teaming up with a bestselling author and podcast host known for her practical approach to holistic wellness and her strong connection with fans.
The partnership extends across multiple channels. Together, the speaker and the café are creating a limited-time menu inspired by both the brand’s approach to food and the speaker’s own plant-based lifestyle. The speaker will be involved throughout the process, contributing to menu development, social content, and press outreach — not just serving as a name on a flyer, but as a true creative partner.
The result is an experience that gives attendees something fresh and unique and helps highlight the brand’s identity. It shows that with the right speaker, events can be immersive, collaborative, and tailored to tell a deeper story. Ready to discover your own event success story? Contact AAE today.
Key takeaways:
- Go beyond the stage: speakers can contribute to product rollouts, branded content, and experiential activations.
- Shared values create stronger impact: a mission-aligned speaker brings authenticity that audiences notice.
- Think creatively about format: great speaker moments don’t always require a podium or stage. Sometimes they happen over a shared project or campaign.