Speaker Bureau’s Success Story Highlighted in New PCMA Series

All American Entertainment’s Transformation Featured in New “Disruption & Adaptation” Module

June 22, 2021 [DURHAM, NC] – All American Entertainment (AAE) has been featured in Professional Convention Management Association’s (PCMA) latest course series titled “7 Change Actions.” The module, titled “Disruption & Adaptation,” features AAE’s success story of business recovery during the event industry downturn in 2020.

In this case study, PCMA showcases the efforts of All American Entertainment’s Chief Operating Officer, Margo Dunnigan, to launch a cross-team effort that ultimately shifted and expanded the company’s product offering from in-person speakers to include speakers for both virtual and hybrid events.

AAE specializes in booking keynote speakers and entertainment for the event industry, which was severely impacted by the COVID-19 pandemic. Despite a challenging start in early 2020, the team shifted the historic annual percentage of virtual event bookings from 1% to 77% for the year. As part of the transition to supporting virtual and hybrid events, several of AAE’s agents also completed PCMA’s Digital Event Strategist (DES) certification

“Every department here at AAE was significantly involved in the virtual event transition in 2020,” said Dunnigan of the effort. “We had to enhance technology, adjust our processes and contracts, shift our marketing and sales approaches, and be prepared to handle virtual event logistics at scale for our clients. The team rallied behind the mission at a time when our business was down 90% and there was a lot of general uncertainty, both personally and within the events industry. I am honored that PCMA chose to showcase our story as part of their module on ‘Disruption & Adaptation’ and could not be more proud of the entire team for their effort towards this accomplishment.”

“Upon receiving this case study from the PCMA community team, I realized immediately that it was a perfect example of an organization ‘walking its 7 Change Actions talk’ and I had to find a way to include it in the learning experience,” said Amy Blackman, 7CA Creator and Product Innovation Strategy Advisor to PCMA. “From understanding the changing needs of the customer, to demonstrating a commitment to organizational upskilling, to the collaborative effort to become a knowledge hub for the industry and new services hub for clients, AAE used Disruption as impetus for growth and evolution, adapted proactively, and the outcome speaks for itself – success!”

Through this concerted company-wide effort, AAE’s business has significantly soared in the first half of 2021. By expanding the ability to support virtual, hybrid, and in-person speakers and entertainment, the company is currently projecting record-breaking sales and talent bookings this year.

About All American Entertainment

All American Entertainment (AAE) is a full-service speakers bureau and talent booking agency, exclusively representing the interests of meeting and event planners to select, book and execute events with keynote speakers and entertainment that will leave a lasting impact on their audiences. As one of the largest global talent buyers, AAE has booked over $200M of celebrity talent on behalf of thousands of the most respected companies and organizations in the world.  Since 2002, AAE has connected thousands of live and virtual events around the world with their perfect speaker, host, celebrity, or performer.

For more information about All American Entertainment, please call 1-800-698-2536 or visit our:

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.

Learn more about PCMA’s 7 Change Actions course:https://www.pcma.org/products/7-change-actions/

Jennifer Best: Jennifer Best is the Head of Marketing for All American Entertainment. Jen has been featured in print and digital publications, including Forbes.com, on digital marketing trending topics. She is a former SBA award-winning entrepreneur for her digital marketing work with small businesses. When she's not geeking out on Google Analytics and marketing automation, you'll find Jen cooking for her growing family or enjoying a great book.
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