Dr. Firlik's talk, Another Day in the Frontal Lobe, explores how a surgeon thinks about the brain on a day-to-day basis, a perspective quite different than that of other brain specialists, like neurologists and neuroscientists.
In this keynote, Firlik will discuss how creative marketing techniques and behavioral economics can be brought into healthcare to motivate medication compliance and other healthy behaviors. She will explore a novel Internet-based approach that leverages consumer-friendly education and financial incentives. By treating people like consumers and not like patients, and by avoiding the traditional look and feel of healthcare, medical outcomes can be improved, with a resulting decrease in cost. Better compliance with medication is a win-win for every stakeholder in medicine: the patient, employer, insurer, pharmacy, pharmaceutical company, and doctor.
Katrina S. Firlik is a keynote speaker and industry expert who speaks on a wide range of topics such as Another Day in the Frontal Lobe and Motivating Healthy Behaviors: How Compliance Improves Medical Outcomes & Decreases Healthcare Costs. The estimated speaking fee range to book Katrina S. Firlik for your event is available upon request. Katrina S. Firlik generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Alison Gopnik, Kay Redfield Jamison, Maddy Dychtwald, Renee Wegrzyn and Lisa Damour. Contact All American Speakers for ratings, reviews, videos and information on scheduling Katrina S. Firlik for an upcoming live or virtual event.
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