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John Winsor

Innovative Branding and Marketing Expert and Best-Selling Author

John Winsor

John Winsor

Innovative Branding and Marketing Expert and Best-Selling Author

Travels From Travels From:
Colorado, USA
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Categories Categories:
Business, Culture, Economy and Finance, Innovation, Publishing, Speakers by Industry
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John Winsor Biography

John Winsor is a leading strategic marketing and product innovation thinker known for his work in open innovation, collaboration, co-creation, crowdsourcing and marketing. He is the CEO and founder of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles a business that Harvard Business School has covered in a case study and The New York Times Sunday Magazine wrote about in a cover story.

Before founding Victors & Spoils, Winsor was vice president and executive director of strategy and innovation at Crispin Porter + Bogusky, helping the company become Creativity magazine’s Agency of the Decade.

Prior to CP+B, he founded his own company, Radar Communications, in 1998 and sold it to CP+B in 2007. At Radar, Winsor used co-creation, strategy and academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities.

Winsor was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women's Sports & Fitness. Within three years, he turned that magazine around and launched several other highly profitable titles and events, including The Gravity Games. He sold the business to Condé Nast in 1998.

Winsor is a frequent industry speaker and respected author. He is also frequent writer for The Harvard Business Review, The Guardian and several marketing journals.

His books include: Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business; Spark: Be More Innovative Through Co-Creation; Baked In: Creating Products and Businesses That Market Themselves (with Alex Bogusky) and Flipped: How Bottom-Up Co-Creation Is Replacing Top-Down Innovation. Baked In, a best seller, was named an award winner in the marketing category for the 2009 800-CEO-READ Business Book Awards.

He was recently featured in the book Pioneers of Digital, a showcase of success stories from leaders in advertising, marketing, search and social media, which credited him with turning his “…wealth of communication and digital experience…into a crowdsourcing (ad)venture.”

Throughout his career, Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company, and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.

Outside of work he pursues his passions of climbing, skiing, cycling and surfing. Among his accomplishments, he set the world record for the ascent and round-trip of Kilimanjaro.

Winsor earned a bachelor’s degree from Colorado College and an MBA from the Daniels College of Business at the University of Denver.

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John Winsor Speaking Topics

  • How Collaboration Grows Your Business

    Co-creation, crowdsourcing and collaboration have evolved from niche innovations to the future of business. Companies can no longer act in isolation from their environment. Fueled by digital tools, people demand access to brands, making it imperative for brands to place collaboration with consumers at their core. In the future, collaboration will touch every aspect of the business cycle, from production to consumption.

    In this session, you’ll learn:

    1. How co-creation, crowdsourcing and collaboration have evolved in the last decade.

    2. How collaborative production and consumption can help businesses be more social.

    3. How to effectively apply crowdsourcing principles to your brand.

  • Baked In: Creating Products and Businesses That Market Themselves

    In today’s world—in the same amount of time it takes to create an advertising campaign—it’s now possible to take all that consumer insight and actually bake it right into a new product. A product designed with a mission. A product with a story to tell. A product with the ability to sell itself.

    Can your organization create a product like this?

    There are some amazing examples of companies and products in which marketing and product design are being connected, and in the future, there will be many more examples. There is power unleashed when product and marketing spring from the same well of inspiration, fueled by the same stories and beliefs.

    In this session, you will learn:

    1. How the most valuable brands, from Apple to Nike, bake their marketing into their product.

    2. How to create the right structures and incentives that align marketing and product design.

    3. How to accelerate your sales by not only aligning your product and marketing messages but also your relationship with customers and potential customers.

  • Brand Out/Consumer In

    For decades now, marketing was dominated by a single philosophy: Brand Out. Having a conversation with consumers was hard and expensive. The means of communication were so difficult that outsiders—mostly agencies—had to be hired to make sure that all of the resources were marshaled in the right place at the right time to product the perfect message, usually a television spot, that ran on television for millions of dollars. The scarcity of choices meant that you had one shot. You had to do something defining. Something iconic.

    Those days are gone.

    Now instead of Brand Out, marketing is all about Consumer In. Anyone can shoot a video on their smartphone and change culture to their advantage. Now there are millions of producers creating messages on millions of channels, for almost no money at all.

    And, the best part is you can harness this abundance to your advantage.

    In this session, you will learn:

    1. The tools available for flipping your marketing from Brand Out to Consumer In.

    2. How Victors & Spoils goes about tipping culture to a brand’s advantage.

    3. Examples of what works and doesn’t from projects with leading marketers, including Patagonia, Harley-Davidson and Coca-Cola.

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FAQs on booking John Winsor

  • How do I book John Winsor to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John Winsor for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for John Winsor, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Winsor or any other speaker of your choice.

  • What are the speaker fees for John Winsor

    Speaking fees for John Winsor, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Winsor are for live events and for virtual events. For the most current speaking fee to hire John Winsor, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does John Winsor speak about?

    John Winsor is a keynote speaker and industry expert whose speaking topics include Business, Culture, Economy and Finance, Innovation, Publishing, Speakers by Industry.

  • Where does John Winsor travel from?

    John Winsor generally travels from Colorado, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is John Winsor’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like John Winsor for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Winsor for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Winsor or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

John Winsor is a keynote speaker and industry expert who speaks on a wide range of topics such as How Collaboration Grows Your Business , Baked In: Creating Products and Businesses That Market Themselves and Brand Out/Consumer In. The estimated speaking fee range to book John Winsor for your event is available upon request. John Winsor generally travels from CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Leslie Dodson, John Hagel, Tim O'Reilly, Dale Dougherty and Guy Kawasaki. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Winsor for an upcoming live or virtual event.

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