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Don Schultz

President, Agora, Inc.

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Don Schultz Biography

He is also President of the consulting firm, Agora, Inc. both in Evanston, Illinois. Additionally, he is a Visiting Professor at Cranfield School of Management, Bedfordshire, UK, Adjunct Professor at Queensland University of Technology, Brisbane, Australia, and Visiting Professor, Tsinghua University, Beijing, China.

Following his graduation from the University of Oklahoma with a degree in Marketing/Journalism, Schultz began his career as a sales promotion writer for trade magazine publishers in Dallas. From there, he moved into publication sales and management, and was advertising director of a daily newspaper in Texas. He then joined Tracy-Locke Advertising and Public Relations in Dallas in 1965. He was with the agency for almost 10 years in its Dallas, New York, and Columbus, Ohio offices as branch manager. He served as management supervisor for a number of national consumer product, service, and industrial accounts.

In 1974, Schultz resigned as Senior Vice President of Tracy-Locke to launch a career in academia. He obtained a Master's Degree in Advertising and a Ph.D. in Mass Media from Michigan State University while also teaching in the MSU Department of Advertising. He joined Northwestern in 1977.

Schultz has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, brands and branding, and communication management in Europe, South America, Asia, the Middle East, Australia, and North America. His articles have appeared in numerous professional trade publications and academic journals including Advertising Age, Journal of Advertising Research, Journal of Advertising, and Marketing News. Professor Schultz was the founding editor of the Journal of Direct Marketing. He has served as the Associate Editor of the Journal of Marketing Communications, and on the editorial review board for a number of trade and scholarly publications. He is also a regular columnist for Marketing News and Marketing Management.

He is author/co-author of thirteen books, Strategic Advertising Campaigns, Essentials of Advertising Strategy, Essentials of Sales Promotion, Sales Promotion Management, Strategic Newspaper Marketing, and Measuring Brand Communication ROI. His book, Integrated Marketing Communications was the first text in this emerging field.

Schultz' recent books include Communicating Globally, 2000, and Raising the Corporate Umbrella, 2001. He and his wife Heidi have completed an update on the seminal text on IMC, IMC: Next Generation, which was published in fall, 2003. They also have co-authored Brand Babble: Sense and Nonsense about Brands and Branding which was also published in fall, 2003.

Schultz has served on the board of directors of a number of corporations, including Penton Media, Inc., Cleveland, The Simon Richards Group, Melbourne, Australia, Brand Finance plc, London, Insignia Systems, Inc., Minneapolis and dunnhumby associates, London.

Videos
Books
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

FAQs
  • How do I book Don Schultz to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Don Schultz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Don Schultz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Schultz or any other speaker of your choice.
  • What are the speaker fees for Don Schultz

    Speaking fees for Don Schultz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Schultz are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Don Schultz, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Don Schultz speak about?

    Don Schultz is a keynote speaker and industry expert whose speaking topics include Business, Leadership Speakers, Sales, Sales, Marketing and Branding.
  • Where does Don Schultz travel from?

    Don Schultz generally travels from Illinois, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Don Schultz’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Don Schultz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Schultz for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Schultz or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

President, Agora, Inc.

Travels From:
Illinois, USA
Speaking Fee:

Don Schultz Biography

He is also President of the consulting firm, Agora, Inc. both in Evanston, Illinois. Additionally, he is a Visiting Professor at Cranfield School of Management, Bedfordshire, UK, Adjunct Professor at Queensland University of Technology, Brisbane, Australia, and Visiting Professor, Tsinghua University, Beijing, China.

Following his graduation from the University of Oklahoma with a degree in Marketing/Journalism, Schultz began his career as a sales promotion writer for trade magazine publishers in Dallas. From there, he moved into publication sales and management, and was advertising director of a daily newspaper in Texas. He then joined Tracy-Locke Advertising and Public Relations in Dallas in 1965. He was with the agency for almost 10 years in its Dallas, New York, and Columbus, Ohio offices as branch manager. He served as management supervisor for a number of national consumer product, service, and industrial accounts.

In 1974, Schultz resigned as Senior Vice President of Tracy-Locke to launch a career in academia. He obtained a Master's Degree in Advertising and a Ph.D. in Mass Media from Michigan State University while also teaching in the MSU Department of Advertising. He joined Northwestern in 1977.

Schultz has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, brands and branding, and communication management in Europe, South America, Asia, the Middle East, Australia, and North America. His articles have appeared in numerous professional trade publications and academic journals including Advertising Age, Journal of Advertising Research, Journal of Advertising, and Marketing News. Professor Schultz was the founding editor of the Journal of Direct Marketing. He has served as the Associate Editor of the Journal of Marketing Communications, and on the editorial review board for a number of trade and scholarly publications. He is also a regular columnist for Marketing News and Marketing Management.

He is author/co-author of thirteen books, Strategic Advertising Campaigns, Essentials of Advertising Strategy, Essentials of Sales Promotion, Sales Promotion Management, Strategic Newspaper Marketing, and Measuring Brand Communication ROI. His book, Integrated Marketing Communications was the first text in this emerging field.

Schultz' recent books include Communicating Globally, 2000, and Raising the Corporate Umbrella, 2001. He and his wife Heidi have completed an update on the seminal text on IMC, IMC: Next Generation, which was published in fall, 2003. They also have co-authored Brand Babble: Sense and Nonsense about Brands and Branding which was also published in fall, 2003.

Schultz has served on the board of directors of a number of corporations, including Penton Media, Inc., Cleveland, The Simon Richards Group, Melbourne, Australia, Brand Finance plc, London, Insignia Systems, Inc., Minneapolis and dunnhumby associates, London.

Don Schultz Videos

  • Interview: Don E. Schultz - YouTube
  • Don Schultz on IMC trends - YouTube

Don Schultz Books

FAQs on booking Don Schultz

  • How do I book Don Schultz to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Don Schultz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Don Schultz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Schultz or any other speaker of your choice.
  • What are the speaker fees for Don Schultz

    Speaking fees for Don Schultz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Schultz are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Don Schultz, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Don Schultz speak about?

    Don Schultz is a keynote speaker and industry expert whose speaking topics include Business, Leadership Speakers, Sales, Sales, Marketing and Branding.
  • Where does Don Schultz travel from?

    Don Schultz generally travels from Illinois, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Don Schultz’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Don Schultz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Schultz for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Schultz or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Don Schultz is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Don Schultz for your event is $10,000 - $20,000. Don Schultz generally travels from IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jeff Taylor, Dr. Nido Qubein, Geoffrey Moore, Daymond John and David Jaffe. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Schultz for an upcoming live or virtual event.

Don Schultz Speaker Videos

  • Interview: Don E. Schultz - YouTube
    Don Schultz on IMC trends - YouTube

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Don Schultz

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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