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Chris Copeland

Chris Copeland is CEO of GroupM Search

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Chris Copeland Biography

Chris Copeland is CEO of GroupM Search – The Americas, the search specialist division within GroupM, the world’s largest media investment management organization responsible for more than 1/3 of the world’s media buying. Chris is responsible for understanding and staying abreast of the direction the search industry is taking, and is responsible for helping clients understand the search industry and how their campaigns can benefit from search by leading the various search organizations within GroupM’s media communications planning companies – Maxus, Mediaedge:cia (MEC), MediaCom and Mindshare, as well as the stand-alone brand, Outrider.

Chris serves a dual role as CEO for Outrider, and is responsible for the global oversight and strategic vision and stewardship of Outrider within the WPP network of companies and in the external marketing space. He has played a critical role in developing industry best practices for search and cross-channel integration, and continues to develop and provide strategic direction on integration at the media agency and client levels. Chris is also credited with the development of Relevant Segmentation of Consumer Search, a proven, advanced search strategy that connects advertisers with consumers through search by targeting them based on where they are in the purchase funnel. This strategy has had a significant impact on integrated search programs for multiple market-leading advertisers in Pharmaceutical, Automotive, Retail, Consumer-Packaged Goods and more.

A seasoned search expert with 12 years of dedicated search experience, Chris has helped lead Outrider since its inception in 1995, managing 500% growth in the past five years, significant employee/search talent growth, and developing new services as they apply to search marketing to help clients stay ahead of the evolution of online advertising. Today, he continues to drive thought and best practices in the search space for a search marketing agency that is the largest buyer on both Google and Yahoo, with 400 global employees and an internationall footprint of more than 40 offices spanning 40 countries. Chris works regularly with the industry’s leading media and marketing executives and provides senior-level integrated strategy direction for more than 12 of the nation’s Fortune 100 companies, including AT&T, Dell, Monster.com, Microsoft, Ford Motors, Chevron and Citigroup. He is an active member on the Google Advisory Board, Google Agency Council, Yahoo! Advisory Board, MSN Advisory Board, and 4 A’s Advisory Board. Chris also is a regular contributor to MediaPost’s The Search Insider, and serves as a regular resource for industry and consumer press.

Under Chris’ leadership, Outrider has won multiple industry awards. In 2008, Outrider was named winner of the Yahoo! Searchlight awards for the Diageo, Smirnoff Ice® and Smirnoff® Raw Tea™ Summer campaign for its innovative approach to search marketing and cross-channel integration with display advertising. In 2007, Outrider was awarded two IAB MIXX Awards for the search program for Showtime/The Tudors new series launch. (Gold: IAB MIXX Award – Lead Generations/Direct Response; Silver: IAB MIXX Award – Product Launch). Both awards fall outside the traditional scope of search marketing. To have the interactive advertising industry recognize the impact search can have on more traditional marketing objectives speaks volumes of where the search industry and search strategy is going, how advertiser’s view understanding of search is evolving, and the value it holds for advertisers. Other awards include: • Recipient: Microsoft 2007-2008 Approved RM Specialty Vendor • Winner: 2006 OMMA Award for Best Search Copy Campaign – Sears.com • Finalist: 2006 OMMA Award for Best Search Copy Campaign – Sears In-Home Repair • Finalist: 2006 Creative Media Awards for Best Search Copy Campaign-Sears.com • Recipient: Sears “Partner in Progress Award (2004), a distinction awarded by the retailer to less than one percent of more then 10,000 vendors for superior service. • Earlier in his career, Chris was named on of St. Louis’ “30 Under 30” by the St. Louis Business Journal, recognizing the top 30 emerging professionals in the metropolitan area.

Prior to the company’s acquisition in 2003 by WPP, Chris played a significant role in the company’s evolution. He served as Director of Sales and Marketing, and later Vice President of the company under its original name, Webster Group International (WGI). He was named Managing Director after the company’s acquisition by Tempus Group, and guided the company through its acquisition by WPP, thus orchestrating the re-branding of WGI as it became the first search marketing agency within a major holding company and the company it is today – Outrider.

Chris holds a Bachelor of Arts degree in Radio and TV Journalism and Minor in Sports Journalism from Webster University. Chris resides in St. Louis, Mo., with is wife, Tara, and children Mya and Nicholas.

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FAQs
  • How do I book Chris Copeland to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Chris Copeland for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Chris Copeland, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Chris Copeland or any other speaker of your choice.
  • What are the speaker fees for Chris Copeland

    Speaking fees for Chris Copeland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Chris Copeland are under $10,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Chris Copeland, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Chris Copeland speak about?

  • Where does Chris Copeland travel from?

    Chris Copeland generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Chris Copeland’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Chris Copeland for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Chris Copeland for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Chris Copeland or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Chris Copeland is CEO of GroupM Search

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Chris Copeland Biography

Chris Copeland is CEO of GroupM Search – The Americas, the search specialist division within GroupM, the world’s largest media investment management organization responsible for more than 1/3 of the world’s media buying. Chris is responsible for understanding and staying abreast of the direction the search industry is taking, and is responsible for helping clients understand the search industry and how their campaigns can benefit from search by leading the various search organizations within GroupM’s media communications planning companies – Maxus, Mediaedge:cia (MEC), MediaCom and Mindshare, as well as the stand-alone brand, Outrider.

Chris serves a dual role as CEO for Outrider, and is responsible for the global oversight and strategic vision and stewardship of Outrider within the WPP network of companies and in the external marketing space. He has played a critical role in developing industry best practices for search and cross-channel integration, and continues to develop and provide strategic direction on integration at the media agency and client levels. Chris is also credited with the development of Relevant Segmentation of Consumer Search, a proven, advanced search strategy that connects advertisers with consumers through search by targeting them based on where they are in the purchase funnel. This strategy has had a significant impact on integrated search programs for multiple market-leading advertisers in Pharmaceutical, Automotive, Retail, Consumer-Packaged Goods and more.

A seasoned search expert with 12 years of dedicated search experience, Chris has helped lead Outrider since its inception in 1995, managing 500% growth in the past five years, significant employee/search talent growth, and developing new services as they apply to search marketing to help clients stay ahead of the evolution of online advertising. Today, he continues to drive thought and best practices in the search space for a search marketing agency that is the largest buyer on both Google and Yahoo, with 400 global employees and an internationall footprint of more than 40 offices spanning 40 countries. Chris works regularly with the industry’s leading media and marketing executives and provides senior-level integrated strategy direction for more than 12 of the nation’s Fortune 100 companies, including AT&T, Dell, Monster.com, Microsoft, Ford Motors, Chevron and Citigroup. He is an active member on the Google Advisory Board, Google Agency Council, Yahoo! Advisory Board, MSN Advisory Board, and 4 A’s Advisory Board. Chris also is a regular contributor to MediaPost’s The Search Insider, and serves as a regular resource for industry and consumer press.

Under Chris’ leadership, Outrider has won multiple industry awards. In 2008, Outrider was named winner of the Yahoo! Searchlight awards for the Diageo, Smirnoff Ice® and Smirnoff® Raw Tea™ Summer campaign for its innovative approach to search marketing and cross-channel integration with display advertising. In 2007, Outrider was awarded two IAB MIXX Awards for the search program for Showtime/The Tudors new series launch. (Gold: IAB MIXX Award – Lead Generations/Direct Response; Silver: IAB MIXX Award – Product Launch). Both awards fall outside the traditional scope of search marketing. To have the interactive advertising industry recognize the impact search can have on more traditional marketing objectives speaks volumes of where the search industry and search strategy is going, how advertiser’s view understanding of search is evolving, and the value it holds for advertisers. Other awards include: • Recipient: Microsoft 2007-2008 Approved RM Specialty Vendor • Winner: 2006 OMMA Award for Best Search Copy Campaign – Sears.com • Finalist: 2006 OMMA Award for Best Search Copy Campaign – Sears In-Home Repair • Finalist: 2006 Creative Media Awards for Best Search Copy Campaign-Sears.com • Recipient: Sears “Partner in Progress Award (2004), a distinction awarded by the retailer to less than one percent of more then 10,000 vendors for superior service. • Earlier in his career, Chris was named on of St. Louis’ “30 Under 30” by the St. Louis Business Journal, recognizing the top 30 emerging professionals in the metropolitan area.

Prior to the company’s acquisition in 2003 by WPP, Chris played a significant role in the company’s evolution. He served as Director of Sales and Marketing, and later Vice President of the company under its original name, Webster Group International (WGI). He was named Managing Director after the company’s acquisition by Tempus Group, and guided the company through its acquisition by WPP, thus orchestrating the re-branding of WGI as it became the first search marketing agency within a major holding company and the company it is today – Outrider.

Chris holds a Bachelor of Arts degree in Radio and TV Journalism and Minor in Sports Journalism from Webster University. Chris resides in St. Louis, Mo., with is wife, Tara, and children Mya and Nicholas.

Chris Copeland Videos

  • DCMO Series 2013: Chris Copeland, CEO, GroupM Next - YouTube

FAQs on booking Chris Copeland

  • How do I book Chris Copeland to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Chris Copeland for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Chris Copeland, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Chris Copeland or any other speaker of your choice.
  • What are the speaker fees for Chris Copeland

    Speaking fees for Chris Copeland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Chris Copeland are under $10,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Chris Copeland, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Chris Copeland speak about?

  • Where does Chris Copeland travel from?

    Chris Copeland generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Chris Copeland’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Chris Copeland for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Chris Copeland for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Chris Copeland or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Chris Copeland is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Chris Copeland for your event is $5,000 - $10,000. Chris Copeland generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Gary Vaynerchuk, Reuben Canada, James Citrin, Kristina Salen and Dan Shulman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Chris Copeland for an upcoming live or virtual event.

Chris Copeland Speaker Videos

  • DCMO Series 2013: Chris Copeland, CEO, GroupM Next - YouTube

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Chris Copeland

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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