How do you make your brand relevant? Bruce Himelstein, the man behind the Ritz-Carlton's journey to the top of the luxury world, reveals the secrets behind his award-winning and groundbreaking strategies to revitalize the brand, while staying true to its roots. From harnessing the talents already within your organization to embracing new ways of thinking, Himelstein reveals the secrets to brand success.
When the economy ground to a halt, "luxury" became a dirty word. Bad news for The Ritz-Carlton Hotel Company, who immediately faced declining occupancy. Good news for Bruce Himelstein, former SVP of sales and marketing for Ritz-Carlton, who proved his mettle by quickly reacting with smart strategies. He's been praised by The Wall Street Journal for helping Ritz-Carlton be the first luxury brand to reveal a solid marketing plan after the economic collapse. How did he do it? And how can his strategies work for your company? This presentation is not about luxury, but about gathering a talented team, making swift decisions, and staying true to your brand.
Why do travelers chose Ritz-Carlton? Because the customer experience at the Ritz is unmatched by any other hotel. But customer experience is not just a concern of the luxury sector. Any organization looking to win loyal customers and convert brand evangelists must pay attention to this concept. Bruce Himelstein, former SVP of sales and marketing for Ritz-Carlton, is an authority on using customer experience to elevate a brand and capture market share. His case studies and influential techniques are vital for bolstering any kind of brand.
How do you flip the switch and make your brand more relevant? Bruce Himelstein, the brains behind Ritz Carlton's award-winning campaign to "blow the dust off the lion and crown", reveals strategies to elevate your brand while staying true to it's core character. How do you sell change internally? How do you harness the talents of your team, and find the most talented vendors? And how do you garner the guts and resiliency to stay the course? Himelstein uses the gift of a natural storyteller to give solid solutions and inspiring ideas for any organization.
Bruce Himelstein is a keynote speaker and industry expert who speaks on a wide range of topics such as Blowing the Dust off the Lion and Crown: Staying Relevant in a Changing Marketplace, Sales and Marketing in a Slump, Create a Customer Experience and Build (or re-build) Your Brand. The estimated speaking fee range to book Bruce Himelstein for your event is $20,000 - $30,000. Bruce Himelstein generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Dr. Jackie Freiberg, Gary Bradt, PhD, Alexandra Wilkis Wilson and Barton Seaver. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bruce Himelstein for an upcoming live or virtual event.
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