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Bharat N. Anand

Professor of Business Administration Harvard Business School

Bharat N. Anand

Bharat N. Anand

Professor of Business Administration Harvard Business School

Travels From Travels From:
Cambridge, MA, USA
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Professors, Sales, Marketing and Branding, Strategic Planning, University Speakers
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Bharat N. Anand Biography

Bharat Anand is a Professor in the Strategy Unit at Harvard Business School, where he currently teaches and heads the first year Strategy course, and co-chairs the school's executive education program on media strategies. He received an AB in Economics, magna cum laude , from Harvard University, and his PhD in Economics from Princeton University. At Princeton, he was nominated to the Princeton Society of Fellows.

Professor Anand's research is in applied and empirical industrial organization, and corporate strategy.

His current research examines competition in information goods markets, with a primary focus on media and entertainment. His research focuses on two central strategic challenges that firms face in these markets. The first is the challenge of "getting noticed" amongst the increasing clutter of alternatives that are widely available to consumers. The second is the challenge that firms face in "getting paid" for what they produce, since property rights over inputs and outputs are often difficult to establish in these markets.

To understand how firms respond to the challenge of getting noticed, Professor Anand's recent papers employ novel datasets and empirical methods to shed light on the roles of branding and advertising as vehicles of matching and information rather than instruments of persuasion and shaping tastes. His case-based research explores the consequences of these findings for business and corporate strategy, including vertical integration and media conglomeration. In ongoing work, he has examined competition between specialist financiers versus corporations in markets for talent, the industrial organization of the media and implications for bias in the media, and why media conglomerates exist.

Professor Anand has also written several papers on strategies that firms employ to tackle the challenge of "getting paid" when property rights over assets are weak or insecure. In many sectors, property rights over knowledge and information are weak as they are embodied in employees, competitors can copy, or customers can pirate. In his research, he has examined how firms capture value in these settings. His work examines the financing of R&D, the structure of technology licensing contracts, and the industrial organization of financial intermediation markets.

His work on strategic alliances provided the intellectual platform for Andersen Consulting's Partnership Value Assessment methodology for the valuation of such alliances. His work has been published in various journals in economics and strategy, and he has written numerous case studies.

At Harvard, Anand has also taught the second-year elective course in Corporate Strategy, for which he received the Faculty Award for Teaching Excellence from the MBA class of 2006 and the MBA class of 2007, and in several executive education programs. Prior to coming to HBS, he was on the faculty at the Yale School of Management.

Anand lives in Wellesley, MA with his wife, Anju, who is a cardiologist, and their daughter Rhea.

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Bharat N. Anand Videos

  • AdTech New Delhi 2017- Keynote- The Content Trap
    AdTech New Delhi 2017- Keynote- The Content Trap
  • Talking Content With Prof. Bharat N. Anand | Brand Equity - YouTube
    Talking Content With Prof. Bharat N. Anand | Brand Equity - YouTube
  • ASU GSV Summit: The Content Trap in Online Education with ...
    ASU GSV Summit: The Content Trap in Online Education with ...
See All Videos »

Bharat N. Anand Books

  • The Content Trap: A Strategist's Guide to Digital Change
    The Content Trap: A Strategist's Guide to Digital Change

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  • What are the speaker fees for Bharat N. Anand

    Speaking fees for Bharat N. Anand, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bharat N. Anand are for live events and for virtual events. For the most current speaking fee to hire Bharat N. Anand, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Bharat N. Anand speak about?

    Bharat N. Anand is a keynote speaker and industry expert whose speaking topics include Professors, Sales, Marketing and Branding, Strategic Planning, University Speakers.

  • Where does Bharat N. Anand travel from?

    Bharat N. Anand generally travels from Cambridge, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Bharat N. Anand is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Bharat N. Anand for your event is $30,000 - $50,000. Bharat N. Anand generally travels from Cambridge, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Felix Oberholzer-Gee, Thomas R. Eisenmann, Michael I. Norton, Michael L. Tushman and Christian H.M. Ketels. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bharat N. Anand for an upcoming live or virtual event.

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