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Allen Olivo

Acting CMO for PayPal; Former Vice President, Global Brand Marketing for Yahoo!

Allen Olivo

Allen Olivo

Acting CMO for PayPal; Former Vice President, Global Brand Marketing for Yahoo!

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Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: $10,000 - $20,000
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Categories Categories:
Categories Categories:
Business, Sales, Sales, Marketing and Branding, Virtual Speakers
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Allen Olivo Biography

Current Acting CMO for PayPal.

Allen has been the Vice President, Global Brand Marketing for Yahoo!, since January, 2006, overseeing all advertising and brand marketing worldwide.

Prior to that, Allen served as the Vice President, Marketing for the San Francisco Chronicle and SFGate.com, directing the overall marketing for the newspaper and on-line properties.

In 2001, Allen rejoined Apple to serve as the Senior Director, Retail Marketing and was responsible for the retail marketing strategy and programs to launch and grow market share through the Apple Stores.

Allen joined Robertson Stephens in 2000, the leading technology investment bank, as Chief Marketing Officer and oversaw all worldwide marketing functions.

In 1999 Allen was recruited by Amazon.com as Vice President, Corporate Marketing, to help establish the company as one of the world’s premier consumer and Internet brands.

Beginning in 1994, Allen served at Apple Computer as Senior Director, Marketing Communications and was responsible for Apple’s worldwide advertising, public relations, website, online communications, packaging, collateral and direct marketing. As one of the architects (with overall ownership) of the Think Different campaign, he directed the integration of this branding into all communications worldwide.  Allen led the global launch of the highly acclaimed iMac launch campaign and directed integrated campaigns for all Apple products worldwide.

Prior to joining Apple, Allen was the Executive Director of Marketing Communications for Pacific Telesis and Pacific Bell.  Allen directed Pacific Bell Marketing Communications during the period of AT&T divestiture and helped to establish Pacific Bell as one of the strongest of the Baby Bells.

Here are three tips from Allen on how to do that with brand. 1. Focus on the “why” of your work. Allen says great brands solve customer problems. It’s not about the “what” of your product (other people do “what” you do) as much as the “how” the product uniquely solves a pain point or fulfills an aspiration. You are solving the pain points of society. You are helping us be our greater selves. Don’t just talk about what you do. Focus on what you change for the good in people’s lives. 2. Get all your staff on board. Branding is not your job alone. As Allen puts it, “Your brand is in the hands of everyone.” Each time someone writes, emails, calls, visits or attends an event and you respond, he or she is forming an opinion of you. Each person who receives your services is experiencing your brand. So do all you can to have everyone exude the essence of your work and why it’s worthwhile. 3. Know that brand is not a checkbox. You have to continuously think about how to build an enduring experience and lasting impact over time. Constantly consider how to provide a fulfilling experience for donors. That is what makes a brand. It’s not a campaign—it’s a way of working. As Allen put it so well, “You are selling experience, not just stuff.”

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FAQs on booking Allen Olivo

  • How do I book Allen Olivo to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Allen Olivo for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Allen Olivo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Allen Olivo or any other speaker of your choice.

  • What are the speaker fees for Allen Olivo

    Speaking fees for Allen Olivo, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Allen Olivo are for live events and for virtual events. For the most current speaking fee to hire Allen Olivo, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Allen Olivo speak about?

    Allen Olivo is a keynote speaker and industry expert whose speaking topics include Business, Sales, Sales, Marketing and Branding, Virtual Speakers.

  • Where does Allen Olivo travel from?

    Allen Olivo generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Allen Olivo’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Allen Olivo for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Allen Olivo for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Allen Olivo or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Allen Olivo is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Allen Olivo for your event is $20,000 - $30,000. Allen Olivo generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Johan de Nysschen, Peter Fader, Jim Whitehurst, Kevin Harrington and Laurence Winmill. Contact All American Speakers for ratings, reviews, videos and information on scheduling Allen Olivo for an upcoming live or virtual event.

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