In 1982, Bette combined her award-winning television and newspaper journalism experience with her quest to help executives in company's large and small by providing consulting and training services through her management consulting company, The Price Group. In 1994 she was recognized for her success by being selected as one of only 100 CEOs and business leaders nationwide who were featured in Pathways to Success: Today's Business Leaders Tell How To Excel in Work, Career, and Leadership Roles (Barrett Koehler). Two years later she wrote her first book, Rejecting Rejection, sharing her own childhood adversities in an effort to encourage others move beyond their adversities to fulfill their dreams.

In 1987 Bette joined the National Speakers Association, adding professional speaking to her consulting and training. Several years later she was asked to share her insights with business professionals in Kuala Lumpur and Penang, Malaysia; Singapore; and Jakarta, Indonesia. Today she is a nationally recognized expert who delivers business keynotes on leadership and business development issues. Her most recent work focuses on helping companies to leverage the talent of a new generation of leaders--GenY--and is based on extensive multi-dimensional research rather than antecdotal speculations.

As an affiliated partner of TTI Performance Systems in Scottsdale, Arizona, Bette has earned the designations of Certified Professional Behavioral Analyst and Certified Professional Values Analyst, which enables her to measure why and how individuals perform in the workplace. Drawing upon her extensive use of these development tools, Bette, and colleague George Ritcheske, administered the Values profile to CEOs and Presidents of nationwide companies to research what motivates some leaders, more than others, to genuinely value people as well as profits. The results of this research is published in the popular book: True Leaders: How Exceptional CEOs and Presidents Make A Difference by Building People and Profit. (Dearborn Trade Press, December 2001).

Bette's personal leadership roles include being a two-time president of the National Speakers Association/North Texas (NSA/NT), Chair of the Editorial Advisory Board and the Consultants Professional Expertise Group of the National Speakers Association (NSA) , and a member of the NSA Chapter Leadership Council. For her professionalism in speaking she is one of only six recipients of the Joseph J. Charbonneau Award and in 1993, and 2002 was awarded the NSA President Award for outstanding service. She is also an active member of the Institute of Management Consultants, and has earned it's prestigeous designation as a Certified Management Consultant. She serves on the national Board of Directors of IMC/USA as Vice Chair of Marketing/PR.

With all Bette's professional accomplishments, the roles she takes the greatest pride in are those of mother to Lani and Blake and grandmother to Brittany, Lauren, Austin and Alexis. "They are the loves of my life and they keep me vital and young," Price says.

Bette is married to the true love of her life, John Warren Price, a former television news anchor, turned national management consultant. They live in the Dallas suburb of Addison, Texas, where a mere 9,600 people live and where more than 17,000 restaurant seats are only moments away from their home-all too many in which Bette says they have occupied.

The most unusual thing about Bette: Bette may be one of the few people you will ever know who had a twin engine aero commander crash into her house and live to tell about it. That's right. The ill-fated cargo craft took off from Love Field Airport near downtown Dallas at approximately 3 a.m. on a warm, July morning. After only 15 minutes in the air it crashed through the homes of Bette and her neighbor. The miracle--no one was killed. It did displace Bette and her family for nearly a year, but today, back in her rebuilt home, when stressful things happen to her, she takes a breath and says, "Well, it's not an airplane."

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