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Iona Bain

Award-Winning Journalist, Broadcaster, Author; Resident Financial Expert on BBC Morning Live

Award-Winning Journalist, Broadcaster, Author; Resident Financial Expert on BBC Morning Live

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London, UK
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Iona Bain Biography

Iona Bain is an award-winning journalist, broadcaster, speaker and author, and is the UK’s go-to voice on millennial money. She is BBC Morning Live's resident financial expert.

Since founding the pioneering Young Money Blog in 2011, she’s gone on to become one of the most respected financial writers of her generation, with a rare combination of accessibility and authority. Iona’s beginnings in the finance world came when she was a jobbing musician still living at her parents home back in Edinburgh, and her savings were burgled from her piggy bank. All she knew about money needed to change and her dyscalculia meant her uphill struggle was larger than most. Iona founded Young Money Blog to help her generation get to grips with their finances and quickly found an audience with her down-to-earth, witty and helpful analysis of the financial problems facing millennials. Iona has also appeared on Channel 4’s "Cryptocurrency: Has the Bubble Burst?;" "Rip Off Britain;" "NewsNight;" "Question Time" and "the One Show". She also recently reported for Radio 4’s File on 4, investigating record complaints about social housing and allegations of degrading treatment of tenants.

Iona’s empathetic approach has earned her the title Money Hacker in residence for Radio 1’s flagship advice program, "Life Hacks." She has been flying the flag for young people’s financial rights on the airwaves for over 10 years, and has also been a roving financial reporter for Channel 4’s Steph’s Packed Lunch. Podcast appearances range from the Spectator’s flagship Edition show, to Free the Geezer with rap group The Manor, to Saira Khan’s podcast Backing Brilliant Business, demonstrating Iona’s versatility. Iona is also a staple of online youth and female-focused media, with recent contributions to VICE UK, British Vogue and Refinery 29.

Iona writes a bi-weekly column for the Metro and is a regular contributor to the Financial Times. Her journalism and commentary have appeared extensively in both national and regional titles, including the Times, the Daily Telegraph, the Daily Mail, the Independent and the New Statesman, and Iona's book 'Own It!' is all about how young people can invest their way to a better future.

Iona is particularly proud of her educational work, having collaborated with BBC Social, BBC Bitesize and Young Scot to produce a series of educational videos. Iona is an ambassador for National Numerary society and campaigns for awareness for dyscalculia. She also worked with the Lloyds Banking Academy on the Your Future Finances initiative, the first educational programme in the UK to be fully sign language enabled. Iona is also the youngest-ever governor of the Pensions Policy Institute.

Iona's has worked with a number of brands, including Mastercard, Skipton, Virgin Money and Iceland

Iona Bain Speaking Topics

  • The Cost-of-Living Crisis and How We Can Respond

    This is an overview of the financial challenges facing the public right now (particularly younger people) and how employers, individuals, and society can respond effectively.

    • The cost-of-living crisis and its impact on different demographics
    • Advice for how to navigate the crisis as an individual/employer depending on circumstances/demographics
    • The housing crisis, central bank/government policy and the increasing complexity of digital finance
    • The all-important roadblock between financial independence and settlement
    • The wider social and cultural trends driving young people’s dissatisfaction with their finances, such as high expectations set by baby boomers
    • The biggest myths surrounding millennial finance, from the avocado brunch fallacy to the idea that we’re all self-employed side hustlers
    • The social, economic and financial factors in our favor
    • How individuals and/or organizations can capitalize on technology, expanding knowledge and cultural de-stigmatization of money to improve our financial outlook

    NOTE: insights can be tailored to be relevant to clients' fields, e.g. insurance, investment etc.

  • Financial Education/Inclusion: Why it Matters and How to Make it Work

    An in-depth look at how financial education can transform young people’s understanding of money, looking at:

    • The evidence supporting the argument for financial education
    • What’s currently going wrong in financial education?
    • How self-taught money education changed my life
    • My insights gained from 10 years working on various educational projects
    • Approaches and methods that could prove most effective
    • How can organizations use financial education to empower their workforce?

  • Me, Money & Making It: How I Got Here and What I’ve Learned

    An inspirational, fun, and insightful look at how I went from clueless musician to millennial money guru who appears on BBC Morning Live every week, covering:

    • How did a stolen piggy bank change my outlook on money?
    • How you can understand your financial psychology, and change it for the better
    • How I learned to manage my money
    • My challenges with dyscalculia, how I overcame them and my work with National Numeracy
    • My work on BBC Morning Live and the impact I’m having
    • What are the key lessons? From learning about debt the easy way, to setting digital boundaries

  • How to Own It: Demystifying Savings, Pensions & Investing for a New Generation

    A helpful and accessible talk breaking down the modern financial landscape for young people today, looking at:

    • Why long-term saving and investing matters for you and the world
    • How can you set yourself up to invest for the long-term?
    • The basics of pensions, from auto-enrolment to ‘greening’ your retirement fund
    • The three main kinds of investing tech – robo-advisers, platforms and share-trading apps
    • The dangers posed by day-trading, forex, Bitcoin and ‘finfluencers’ promoting high-risk schemes.
    • How to protect yourself against fraud and maximize your chances of achieving your goals.

Iona Bain Videos

  • Iona Bain: Owning Your Place In A 21st Century Economy
    Iona Bain is a financial writer, blogger, speaker, commentator and broadcaster. I founded the Young Money Blog in 2011 and am now widely considered...

Iona Bain Books

  • Spare Change: How to Save More, Budget and be Happy with Your Finances
    Spare Change: How to Save More, Budget and be Happy with Your Finances

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FAQs on booking Iona Bain

  • How do I book Iona Bain to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Iona Bain for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Iona Bain, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Iona Bain or any other speaker of your choice.
  • What are the speaker fees for Iona Bain

    Speaking fees for Iona Bain, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Iona Bain are for live events and for virtual events. For the most current speaking fee to hire Iona Bain, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Iona Bain speak about?

  • Where does Iona Bain travel from?

    Iona Bain generally travels from London, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Iona Bain’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Iona Bain for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Iona Bain for your next private or corporate function.
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Iona Bain is a keynote speaker and industry expert who speaks on a wide range of topics such as The Cost-of-Living Crisis and How We Can Respond , Financial Education/Inclusion: Why it Matters and How to Make it Work , Me, Money & Making It: How I Got Here and What I’ve Learned and How to Own It: Demystifying Savings, Pensions & Investing for a New Generation. The estimated speaking fee range to book Iona Bain for your event is $10,000 - $20,000. Iona Bain generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bobbi Rebell, Alex Edmans, Andrew Busch, Pia Heidenmark Cook and Nidhi Chadda. Contact All American Speakers for ratings, reviews, videos and information on scheduling Iona Bain for an upcoming live or virtual event.

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