Andrea Bonezzi Biography
Andrea Bonezzi joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012.
Professor Bonezzi's research investigates fundamental behavioral phenomena that can inform marketing practice. He studies consumer judgment and decision-making, and is currently focused on understanding (1) how consumers' goals and mindsets influence their choices and behaviors, (2) how marketing reward and incentive systems influence consumers' choices, attitudes and loyalty, and (3) how psychological drives influence word-of-mouth and social transmission of information. Professor Bonezzi's research has been published in leading marketing journals such as the Journal of Marketing Research, Psychological Science, and the Journal of Consumer Psychology.
Professor Bonezzi received a B.S. in Business Administration from the University of Parma and a Master of Business Administration and Management from Bocconi University, both in Italy. He has a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University.
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Andrea Bonezzi is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Andrea Bonezzi for your event is available upon request. Andrea Bonezzi generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Eli Joseph, Joel A. Davis Brown, Paolo Taticchi, Franklin Parrish and Wendy Smith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Andrea Bonezzi for an upcoming live or virtual event.