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Melissa M. Proctor

1 review

Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena; Best Selling Author, "From Ball Girl to CMO"

  Categories:
Authors, Basketball, Black Heritage, Business Speakers, Corporate Responsibility, Diversity Speakers, Ethics and Integrity, Influential Women, Innovation, Leadership Speakers, Sales, Marketing and Branding, Sports, Virtual Speakers, Women In Leadership, Women in Society, Women's Issues
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Melissa M. Proctor Biography

Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization and was the creator of the award-winning, 2020-2021 MLK Nike City Edition Uniform strategy.

Proctor joined the organization in June 2014, when she was named Vice President of Brand Strategy. In her former role, she was responsible for brand development and building marketing & business plans that propelled the organization’s long-term strategy. Throughout her tenure with the Hawks, she has played an instrumental role within the company, spearheading internal corporate employee initiatives and executive communication.

Beginning her career with the Turner Broadcasting System, Inc., Proctor served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office. Among her accomplishments, she was responsible for managing the naming and identity for the rebranding of Court TV as truTV, and leading corporate culture initiatives to foster employee engagement, collaboration and innovation.

Part of the NBA since high school, Proctor was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division. Over her career, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, she was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40 and a 2021 ADWEEK Top CMO Award Winner. A published author, in 2020 Proctor released her first book titled From Ball Girl to CMO.

Proctor is on the board for The High Museum of Art, The Children’s Museum of Atlanta, Atlanta BeltLine Partnership and 48 in 48. She holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. A native of Miami, FL, she now resides in the City of Atlanta.

Contact a speaker booking agent to check availability on Melissa M. Proctor and other top speakers and celebrities.

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Speaking Topics

  • Women in Sports, Inspiration: Author of "From Ball Girl to CMO", Building a Brand, Innovation

Videos
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Books
From Ball Girl to CMO

From Ball Girl to CMO

News
FAQs

  • HOW TO BOOK Melissa M. Proctor?

    Our booking agents have successfully helped clients around the world secure talent like Melissa M. Proctor for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Melissa M. Proctor, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Melissa M. Proctor or any other celebrity of your choice.

  • HOW MUCH DOES IT COST TO BOOK Melissa M. Proctor?

    Booking fees for Melissa M. Proctor, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Melissa M. Proctor, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

  • WHO IS THE AGENT FOR Melissa M. Proctor?

    All American Entertainment has successfully secured celebrity talent like Melissa M. Proctor for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Melissa M. Proctor for your next private or corporate function.

  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Melissa M. Proctor or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Melissa M. Proctor or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Melissa M. Proctor

1 review

Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena; Best Selling Author, "From Ball Girl to CMO"

Travels From:
Atlanta, GA, USA
Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: $20,000 - $30,000
More Fee Info
Categories:
Authors, Basketball, Black Heritage, Business Speakers, Corporate Responsibility, Diversity Speakers, Ethics and Integrity, Influential Women, Innovation, Leadership Speakers, Sales, Marketing and Branding, Sports, Virtual Speakers, Women In Leadership, Women in Society, Women's Issues

Melissa M. Proctor Biography

Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization and was the creator of the award-winning, 2020-2021 MLK Nike City Edition Uniform strategy.

Proctor joined the organization in June 2014, when she was named Vice President of Brand Strategy. In her former role, she was responsible for brand development and building marketing & business plans that propelled the organization’s long-term strategy. Throughout her tenure with the Hawks, she has played an instrumental role within the company, spearheading internal corporate employee initiatives and executive communication.

Beginning her career with the Turner Broadcasting System, Inc., Proctor served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office. Among her accomplishments, she was responsible for managing the naming and identity for the rebranding of Court TV as truTV, and leading corporate culture initiatives to foster employee engagement, collaboration and innovation.

Part of the NBA since high school, Proctor was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division. Over her career, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, she was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40 and a 2021 ADWEEK Top CMO Award Winner. A published author, in 2020 Proctor released her first book titled From Ball Girl to CMO.

Proctor is on the board for The High Museum of Art, The Children’s Museum of Atlanta, Atlanta BeltLine Partnership and 48 in 48. She holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. A native of Miami, FL, she now resides in the City of Atlanta.

Contact a speaker booking agent to check availability on Melissa M. Proctor and other top speakers and celebrities.

BOOK Melissa M. Proctor

Melissa M. Proctor Speaking Topics

  • Women in Sports, Inspiration: Author of "From Ball Girl to CMO", Building a Brand, Innovation

Melissa M. Proctor Videos

  • COSIGN Conversations 19: Melissa Proctor | From Ball Girl To CMO
    COSIGN Conversations 19: Melissa Proctor | From Ball Girl To CMO
    MelissaProctor #AtlantaHawks #CMOIn this interview we sat down with author, creative, speaker, and CMO of the Atlanta Hawks, Melissa M.
  • Leaders Meet: Diversity - Melissa Proctor and Lenah Ueltzen-Gabell ...
    Leaders Meet: Diversity - Melissa Proctor and Lenah Ueltzen-Gabell ...
  • The Chief Marketing Officer for the Atlanta Hawks started as a Ball ...
    The Chief Marketing Officer for the Atlanta Hawks started as a Ball...
See All Videos »

Melissa M. Proctor Books

From Ball Girl to CMO
From Ball Girl to CMO

Speaker Lists Featuring Melissa M. Proctor

FAQs on booking Melissa M. Proctor

  • How to book Melissa M. Proctor?

    Our booking agents have successfully helped clients around the world secure talent like Melissa M. Proctor for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Melissa M. Proctor, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Melissa M. Proctor or any other celebrity of your choice.

  • How much does it cost to book Melissa M. Proctor?

    Booking fees for Melissa M. Proctor, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Melissa M. Proctor, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

  • Who is the agent for Melissa M. Proctor?

    All American Entertainment has successfully secured celebrity talent like Melissa M. Proctor for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Melissa M. Proctor for your next private or corporate function.

  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Melissa M. Proctor or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Melissa M. Proctor or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Melissa M. Proctor is a keynote speaker and industry expert who speaks on a wide range of topics such as Women in Sports, Inspiration: Author of "From Ball Girl to CMO", Building a Brand, Innovation. The estimated speaking fee range to book Melissa M. Proctor for your event is $20,000 - $30,000. Melissa M. Proctor generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Dara Treseder, Sylvia Acevedo, Erica Dhawan and Lisa Leslie. Contact All American Speakers for ratings, reviews, videos and information on scheduling Melissa M. Proctor for an upcoming live or virtual event.

BOOK Melissa M. Proctor

Melissa M. Proctor Speaking Topics

  • Women in Sports, Inspiration: Author of "From Ball Girl to CMO", Building a Brand, Innovation

Melissa M. Proctor Speaker Videos

  • COSIGN Conversations 19: Melissa Proctor | From Ball Girl To CMO
    COSIGN Conversations 19: Melissa Proctor | From Ball Girl To CMO
    MelissaProctor #AtlantaHawks #CMOIn this interview we sat down with author, creative, speaker, and CMO of the Atlanta Hawks, Melissa M.
    Leaders Meet: Diversity - Melissa Proctor and Lenah Ueltzen-Gabell ...
    Leaders Meet: Diversity - Melissa Proctor and Lenah Ueltzen-Gabell ...
  • The Chief Marketing Officer for the Atlanta Hawks started as a Ball ...
    The Chief Marketing Officer for the Atlanta Hawks started as a Ball ...
    Melissa Proctor | Atlanta Hawks - CMO Spotlight
    Melissa Proctor | Atlanta Hawks - CMO Spotlight
  • Off the Record with Melissa Proctor, CMO at Atlanta Hawks - YouTube
    Off the Record with Melissa Proctor, CMO at Atlanta Hawks - YouTube
BOOK Melissa M. Proctor

Melissa M. Proctor News

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Speakers Similar to Melissa M. Proctor

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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