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Alex Castellanos

Political Strategist, Media Consultant & Analyst

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 Alex Castellanos Biography

Alex Castellanos is one of the Republican Party’s best-known and most successful media consultants and strategists. Castellanos has served as communications consultant to seven U.S Presidential campaigns, has helped elect more than a dozen U.S. Senators and Governors, and enjoys nearly four decades of political consulting experience, both in the United States and abroad.

He has been credited with the discovery of the political “soccer-mom” and has been called the “father of the attack ad.” Fortune singled him out as a “new style media master,” GQ Magazine appointed him one 2007’s 50 Most Influential People in D.C., and he was labeled the King of the Republican media consultants by the U.K.’s Daily Telegraph.

Today, Castellanos brings a wealth of campaign strategy, public opinion research insights, and communications experience to corporate communications and public policy campaigns. As a co-founder of Purple Strategies, a boutique strategy firm that takes its name from the merger of colors commonly identified with Democrats (blue) and Republicans (red), he’s developed communications strategies and campaigns for some of the world’s most respected companies. He’s also the founder of NewRepublican.org, an organization dedicated to advancing conservative principles into the political campaigns of the communications age.

Castellanos is also an ABC News contributor, has been a member of CNN’s “Best Political Team on Television,” contributes regularly to This Week with George Stephanopoulos, and posts regularly on media outlets, from Político and The Federalist.

A native of Havana, Cuba, Castellanos is fluent in Spanish and English. His parents, refugees who fled Castro’s Cuba in 1961, came to this country with one suitcase, two children and eleven dollars. A Morehead and National Merit Scholar at the University of North Carolina, Castellanos has lectured domestically and internationally, from Harvard University to the United States Army Communication School. Castellanos has also served as fellow at the Harvard Kennedy School of Government.

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Videos
Speaking Topics
  • Politics: A Look Into the Future

    Get out your crystal ball! We live in a time when it's never been more critical to gain perspective on what's happening next. With history and experience as your guide, look into the future with Alex Castellanos, CNN commentator, strategist and storyteller as he shares what a divided Congress means for the second Obama Administration and the future of the Republican Party. In this up-to-the-minute analysis of politics in America, Castellanos explains how the fiscal crisis and our deficit will continue to transform our culture, economy and the political landscape in 2013 and beyond.

  • TV Ads that Made Political History

    No one has created more political TV commercials than Alex Castellanos. He's been called "the father of the attack ad" and has made thousands of positive and negative political TV spots. Join Castellanos on a tour-de-force of political campaign ads, as he reviews the spots that changed America from the Obama v. McCain, Bush v. Gore, and back to the very beginnings of political TV campaigns with Eisenhower, Kennedy & Nixon. Why did Obama study Reagan? Learn about "Message Discipline" from the master, Bill Clinton! Castellanos will share how the technique of one of the earliest blockbuster attack ads, LBJ's Daisy commercial, is still used by political pros today. Learn from Castellanos:
    • Why negative commercials are good for politics
    • Does fear have a legitimate place in politics?
    • What's wrong with so many of the proposals to "clean up politics" that would regulate political speech?
    • What corporate America can learn from hard-hitting, rough and tumble political campaigns!
    • How to react when the competition comes after you! And how should you go after them! The Secret Laws of Politics and How They Help Candidates and Companies Win Take a crash, executive level course in "How to Win" a political campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. What is "strategy," and how do great campaigns create it?
    • Napoleon's Law!
    • John Wayne's Law!
    • Beethoven's Law!
    • The Law of the Ketchup Stain!
    • The Law of the Car Keys! These are secret principles of political success it has take Castellanos over 30 years to learn. Lighthearted and insightful, you'll never forget "The Laws of Politics!" You will learn how to win! And you will never look at politics the same way again! Your Consumers Are Your Voters! Americans are demanding a different perspective from corporate leadership and the brands they support with everyday economic choices. Buying a product is now an act of political self-definition: Consumers are shouting their political values, not just at the voting booth but at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers are now your voters! Your brand is now their candidate! Learn from one of the masters of political campaigns how to ask consumers not just to buy your product, but to vote for your brand!
    • Why your company's narrative is just as important as your brand promise!
    • How you control your company's political story and succeed amidst growing regulation
    • Where your brand fits on the "Map of America's Political Values"
    • How your "candidate" can survive and succeed in an economic downturn

  • The Secret Laws of Politics and How They Help Candidates and Companies Win

    Take a crash, executive level course in "How to Win" a political campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. What is "strategy" and how do great campaigns create it?
    • Napoleon's Law!
    • John Wayne's Law!
    • Beethoven's Law!
    • The Law of the Ketchup Stain!
    • The Law of the Car Keys! These are secret principles of political success it has take Castellanos over 30 years to learn. Lighthearted and insightful, you'll never forget "The Laws of Politics!" You will learn how to win! And you will never look at politics the same way again!

  • Your Consumers Are Your Voters!

    Americans are demanding a different perspective from corporate leadership and the brands they support with everyday economic choices. Buying a product is now an act of political self-definition: Consumers are shouting their political values, not just at the voting booth but at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers are now your voters! Your brand is now their candidate! Learn from one of the masters of political campaigns how to ask consumers not just to buy your product, but to vote for your brand!
    • Why your company's narrative is just as important as your brand promise!
    • How you control your company's political story and succeed amidst growing regulation
    • Where your brand fits on the "Map of America's Political Values"
    • How your "candidate" can survive and succeed in an economic downturn

FAQs
  • HOW TO BOOK Alex Castellanos?

    Our booking agents have successfully helped clients around the world secure talent like Alex Castellanos for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Alex Castellanos, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Alex Castellanos or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Alex Castellanos?

    Booking fees for Alex Castellanos, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Alex Castellanos, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Alex Castellanos?

    All American Entertainment has successfully secured celebrity talent like Alex Castellanos for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Alex Castellanos for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Alex Castellanos or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Alex Castellanos or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Alex Castellanos

Political Strategist, Media Consultant & Analyst

Travels From:
Virginia, USA
Speaking Fee:
Live Event: $10,000 - $20,000  
Virtual Event: Please Contact

Alex Castellanos Biography

Alex Castellanos is one of the Republican Party’s best-known and most successful media consultants and strategists. Castellanos has served as communications consultant to seven U.S Presidential campaigns, has helped elect more than a dozen U.S. Senators and Governors, and enjoys nearly four decades of political consulting experience, both in the United States and abroad.

He has been credited with the discovery of the political “soccer-mom” and has been called the “father of the attack ad.” Fortune singled him out as a “new style media master,” GQ Magazine appointed him one 2007’s 50 Most Influential People in D.C., and he was labeled the King of the Republican media consultants by the U.K.’s Daily Telegraph.

Today, Castellanos brings a wealth of campaign strategy, public opinion research insights, and communications experience to corporate communications and public policy campaigns. As a co-founder of Purple Strategies, a boutique strategy firm that takes its name from the merger of colors commonly identified with Democrats (blue) and Republicans (red), he’s developed communications strategies and campaigns for some of the world’s most respected companies. He’s also the founder of NewRepublican.org, an organization dedicated to advancing conservative principles into the political campaigns of the communications age.

Castellanos is also an ABC News contributor, has been a member of CNN’s “Best Political Team on Television,” contributes regularly to This Week with George Stephanopoulos, and posts regularly on media outlets, from Político and The Federalist.

A native of Havana, Cuba, Castellanos is fluent in Spanish and English. His parents, refugees who fled Castro’s Cuba in 1961, came to this country with one suitcase, two children and eleven dollars. A Morehead and National Merit Scholar at the University of North Carolina, Castellanos has lectured domestically and internationally, from Harvard University to the United States Army Communication School. Castellanos has also served as fellow at the Harvard Kennedy School of Government.

Alex Castellanos Videos

  • Alex Castellanos Aceptance Speech
    Alex Castellanos Aceptance Speech
  • 2019 Hall of Fame: Alex Castellanos Tribute Video
    2019 Hall of Fame: Alex Castellanos Tribute Video

Speaker Lists Featuring Alex Castellanos

Alex Castellanos Speaking Topics

  • Politics: A Look Into the Future

    Get out your crystal ball! We live in a time when it's never been more critical to gain perspective on what's happening next. With history and experience as your guide, look into the future with Alex Castellanos, CNN commentator, strategist and storyteller as he shares what a divided Congress means for the second Obama Administration and the future of the Republican Party. In this up-to-the-minute analysis of politics in America, Castellanos explains how the fiscal crisis and our deficit will continue to transform our culture, economy and the political landscape in 2013 and beyond.

  • TV Ads that Made Political History

    No one has created more political TV commercials than Alex Castellanos. He's been called "the father of the attack ad" and has made thousands of positive and negative political TV spots. Join Castellanos on a tour-de-force of political campaign ads, as he reviews the spots that changed America from the Obama v. McCain, Bush v. Gore, and back to the very beginnings of political TV campaigns with Eisenhower, Kennedy & Nixon. Why did Obama study Reagan? Learn about "Message Discipline" from the master, Bill Clinton! Castellanos will share how the technique of one of the earliest blockbuster attack ads, LBJ's Daisy commercial, is still used by political pros today. Learn from Castellanos:
    • Why negative commercials are good for politics
    • Does fear have a legitimate place in politics?
    • What's wrong with so many of the proposals to "clean up politics" that would regulate political speech?
    • What corporate America can learn from hard-hitting, rough and tumble political campaigns!
    • How to react when the competition comes after you! And how should you go after them! The Secret Laws of Politics and How They Help Candidates and Companies Win Take a crash, executive level course in "How to Win" a political campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. What is "strategy," and how do great campaigns create it?
    • Napoleon's Law!
    • John Wayne's Law!
    • Beethoven's Law!
    • The Law of the Ketchup Stain!
    • The Law of the Car Keys! These are secret principles of political success it has take Castellanos over 30 years to learn. Lighthearted and insightful, you'll never forget "The Laws of Politics!" You will learn how to win! And you will never look at politics the same way again! Your Consumers Are Your Voters! Americans are demanding a different perspective from corporate leadership and the brands they support with everyday economic choices. Buying a product is now an act of political self-definition: Consumers are shouting their political values, not just at the voting booth but at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers are now your voters! Your brand is now their candidate! Learn from one of the masters of political campaigns how to ask consumers not just to buy your product, but to vote for your brand!
    • Why your company's narrative is just as important as your brand promise!
    • How you control your company's political story and succeed amidst growing regulation
    • Where your brand fits on the "Map of America's Political Values"
    • How your "candidate" can survive and succeed in an economic downturn

  • The Secret Laws of Politics and How They Help Candidates and Companies Win

    Take a crash, executive level course in "How to Win" a political campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. What is "strategy" and how do great campaigns create it?
    • Napoleon's Law!
    • John Wayne's Law!
    • Beethoven's Law!
    • The Law of the Ketchup Stain!
    • The Law of the Car Keys! These are secret principles of political success it has take Castellanos over 30 years to learn. Lighthearted and insightful, you'll never forget "The Laws of Politics!" You will learn how to win! And you will never look at politics the same way again!

  • Your Consumers Are Your Voters!

    Americans are demanding a different perspective from corporate leadership and the brands they support with everyday economic choices. Buying a product is now an act of political self-definition: Consumers are shouting their political values, not just at the voting booth but at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers are now your voters! Your brand is now their candidate! Learn from one of the masters of political campaigns how to ask consumers not just to buy your product, but to vote for your brand!
    • Why your company's narrative is just as important as your brand promise!
    • How you control your company's political story and succeed amidst growing regulation
    • Where your brand fits on the "Map of America's Political Values"
    • How your "candidate" can survive and succeed in an economic downturn

FAQs on booking Alex Castellanos

  • How to book Alex Castellanos?

    Our booking agents have successfully helped clients around the world secure talent like Alex Castellanos for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Alex Castellanos, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Alex Castellanos or any other celebrity of your choice.
  • How much does it cost to book Alex Castellanos?

    Booking fees for Alex Castellanos, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Alex Castellanos, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Alex Castellanos?

    All American Entertainment has successfully secured celebrity talent like Alex Castellanos for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Alex Castellanos for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Alex Castellanos or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Alex Castellanos or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Alex Castellanos is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Alex Castellanos for your event is $10,000 - $20,000. Alex Castellanos generally travels from VA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Doug Lipp, Chris Skinner, Brian Sullivan and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alex Castellanos for an upcoming live or virtual event.

Alex Castellanos Speaker Videos

  • Alex Castellanos Aceptance Speech
    Alex Castellanos Aceptance Speech
    2019 Hall of Fame: Alex Castellanos Tribute Video
    2019 Hall of Fame: Alex Castellanos Tribute Video

Alex Castellanos Speaking Topics

  • Politics: A Look Into the Future

    Get out your crystal ball! We live in a time when it's never been more critical to gain perspective on what's happening next. With history and experience as your guide, look into the future with Alex Castellanos, CNN commentator, strategist and storyteller as he shares what a divided Congress means for the second Obama Administration and the future of the Republican Party. In this up-to-the-minute analysis of politics in America, Castellanos explains how the fiscal crisis and our deficit will continue to transform our culture, economy and the political landscape in 2013 and beyond.

  • TV Ads that Made Political History

    No one has created more political TV commercials than Alex Castellanos. He's been called "the father of the attack ad" and has made thousands of positive and negative political TV spots. Join Castellanos on a tour-de-force of political campaign ads, as he reviews the spots that changed America from the Obama v. McCain, Bush v. Gore, and back to the very beginnings of political TV campaigns with Eisenhower, Kennedy & Nixon. Why did Obama study Reagan? Learn about "Message Discipline" from the master, Bill Clinton! Castellanos will share how the technique of one of the earliest blockbuster attack ads, LBJ's Daisy commercial, is still used by political pros today. Learn from Castellanos:
    • Why negative commercials are good for politics
    • Does fear have a legitimate place in politics?
    • What's wrong with so many of the proposals to "clean up politics" that would regulate political speech?
    • What corporate America can learn from hard-hitting, rough and tumble political campaigns!
    • How to react when the competition comes after you! And how should you go after them! The Secret Laws of Politics and How They Help Candidates and Companies Win Take a crash, executive level course in "How to Win" a political campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. What is "strategy," and how do great campaigns create it?
    • Napoleon's Law!
    • John Wayne's Law!
    • Beethoven's Law!
    • The Law of the Ketchup Stain!
    • The Law of the Car Keys! These are secret principles of political success it has take Castellanos over 30 years to learn. Lighthearted and insightful, you'll never forget "The Laws of Politics!" You will learn how to win! And you will never look at politics the same way again! Your Consumers Are Your Voters! Americans are demanding a different perspective from corporate leadership and the brands they support with everyday economic choices. Buying a product is now an act of political self-definition: Consumers are shouting their political values, not just at the voting booth but at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers are now your voters! Your brand is now their candidate! Learn from one of the masters of political campaigns how to ask consumers not just to buy your product, but to vote for your brand!
    • Why your company's narrative is just as important as your brand promise!
    • How you control your company's political story and succeed amidst growing regulation
    • Where your brand fits on the "Map of America's Political Values"
    • How your "candidate" can survive and succeed in an economic downturn

  • The Secret Laws of Politics and How They Help Candidates and Companies Win

    Take a crash, executive level course in "How to Win" a political campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. What is "strategy" and how do great campaigns create it?
    • Napoleon's Law!
    • John Wayne's Law!
    • Beethoven's Law!
    • The Law of the Ketchup Stain!
    • The Law of the Car Keys! These are secret principles of political success it has take Castellanos over 30 years to learn. Lighthearted and insightful, you'll never forget "The Laws of Politics!" You will learn how to win! And you will never look at politics the same way again!

  • Your Consumers Are Your Voters!

    Americans are demanding a different perspective from corporate leadership and the brands they support with everyday economic choices. Buying a product is now an act of political self-definition: Consumers are shouting their political values, not just at the voting booth but at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers are now your voters! Your brand is now their candidate! Learn from one of the masters of political campaigns how to ask consumers not just to buy your product, but to vote for your brand!
    • Why your company's narrative is just as important as your brand promise!
    • How you control your company's political story and succeed amidst growing regulation
    • Where your brand fits on the "Map of America's Political Values"
    • How your "candidate" can survive and succeed in an economic downturn

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Alex Castellanos

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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