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Richard Montañez

Vice President of Multicultural Sales & Community Activation for PepsiCo North America, Author, Philanthropist

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 Richard Montañez Biography

Richard Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor. He is recognized as the creator of the Flamin’ Hot line of products, which have become a billion-dollar business and a cultural phenomenon.

Recognized for his visionary leadership, ability to innovate, and his commitment to diversity, Montañez has received several notable awards and is often named one of the most influential Latinos in corporate America.

Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award – the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, he has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families in the United States with food and school supplies.

Montañez serves on several boards or directors and advisory boards, and was the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization whose first president was Dr. Martin Luther King, Jr.

Montañez is a sought-after motivational speaker, speaking to corporate groups like Target, Walmart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films.

Videos
Books
A Boy, a Burrito, and a Cookie

A Boy, a Burrito, and a Cookie

Speaking Topics
  • The Antidote to Fear Is Hunger

    Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success. From his humble beginnings in a migrant labor camp, to working as a janitor, to the inspiration and hard work it took to launch the cultural phenomenon, Flamin’ Hot Cheetos, Montañez shares the life-shaping moments from his personal journey. In this presentation, Montañez inspires and activates listeners. He emphasizes the importance of believing in one oneself, building confidence, and taking risks that some might find crazy. “Greatness comes in ridiculous forms, and I’m living proof,” he says. “My ridiculous idea became a billion dollar franchise.” A testament to the importance of diversity, innovation, and entrepreneurship, Montañez’s story teaches others how to turn adversity into the determination it takes to excel in life and business. “With confidence, anything is possible,” he says. “So no matter where you come from, there’s no limit to where you can go.”

News
FAQs
  • HOW TO BOOK Richard Montañez?

    Our booking agents have successfully helped clients around the world secure talent like Richard Montañez for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Richard Montañez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Montañez or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Richard Montañez?

    Booking fees for Richard Montañez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Montañez, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Richard Montañez?

    All American Entertainment has successfully secured celebrity talent like Richard Montañez for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Montañez for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Montañez or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Montañez or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Richard Montañez

Vice President of Multicultural Sales & Community Activation for PepsiCo North America, Author, Philanthropist

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Richard Montañez Biography

Richard Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor. He is recognized as the creator of the Flamin’ Hot line of products, which have become a billion-dollar business and a cultural phenomenon.

Recognized for his visionary leadership, ability to innovate, and his commitment to diversity, Montañez has received several notable awards and is often named one of the most influential Latinos in corporate America.

Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award – the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, he has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families in the United States with food and school supplies.

Montañez serves on several boards or directors and advisory boards, and was the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization whose first president was Dr. Martin Luther King, Jr.

Montañez is a sought-after motivational speaker, speaking to corporate groups like Target, Walmart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films.

Richard Montañez Videos

  • Hot Cheetos Creator’s “Top 5” Keys To Success! (Richard...
    Known as "The Godfather of Hispanic Branding," Mr. Montanez shares his incredible true story of how he went from mopping floors as a janitor at...
  • A Conversation with Richard Montañez
    Host Jeremy Park talks with Richard Montañez about his book "A Boy, A Burrito, And A Cookie" and more.
  • Richard Montanez, Marketing and Sales Executive, PepsiCo
    2014 LULAC National Convention Youth and Young Adults Awards Ceremony July 10, 2014 6 pm to 7 pm

Richard Montañez Books

Speaker Lists Featuring Richard Montañez

Richard Montañez Speaking Topics

  • The Antidote to Fear Is Hunger

    Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success. From his humble beginnings in a migrant labor camp, to working as a janitor, to the inspiration and hard work it took to launch the cultural phenomenon, Flamin’ Hot Cheetos, Montañez shares the life-shaping moments from his personal journey. In this presentation, Montañez inspires and activates listeners. He emphasizes the importance of believing in one oneself, building confidence, and taking risks that some might find crazy. “Greatness comes in ridiculous forms, and I’m living proof,” he says. “My ridiculous idea became a billion dollar franchise.” A testament to the importance of diversity, innovation, and entrepreneurship, Montañez’s story teaches others how to turn adversity into the determination it takes to excel in life and business. “With confidence, anything is possible,” he says. “So no matter where you come from, there’s no limit to where you can go.”

FAQs on booking Richard Montañez

  • How to book Richard Montañez?

    Our booking agents have successfully helped clients around the world secure talent like Richard Montañez for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Richard Montañez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Montañez or any other celebrity of your choice.
  • How much does it cost to book Richard Montañez?

    Booking fees for Richard Montañez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Montañez, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Richard Montañez?

    All American Entertainment has successfully secured celebrity talent like Richard Montañez for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Montañez for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Montañez or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Montañez or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Richard Montañez is a keynote speaker and industry expert who speaks on a wide range of topics such as The Antidote to Fear Is Hunger. The estimated speaking fee range to book Richard Montañez for your event is $20,000 - $30,000. Richard Montañez generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lolita Taub, Eduardo Briceño, Josh Linkner, Robert Spector and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Montañez for an upcoming live or virtual event.

Richard Montañez Speaker Videos

  • Hot Cheetos Creator’s “Top 5” Keys To Success! (Richard Montanez)
    Known as "The Godfather of Hispanic Branding," Mr. Montanez shares his incredible true story of how he went from mopping floors as a janitor at FritoLay 40 years ago to founding one of the most...
    A Conversation with Richard Montañez
    Host Jeremy Park talks with Richard Montañez about his book "A Boy, A Burrito, And A Cookie" and more.
  • Richard Montanez, Marketing and Sales Executive, PepsiCo
    2014 LULAC National Convention Youth and Young Adults Awards Ceremony July 10, 2014 6 pm to 7 pm

Richard Montañez Speaking Topics

  • The Antidote to Fear Is Hunger

    Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success. From his humble beginnings in a migrant labor camp, to working as a janitor, to the inspiration and hard work it took to launch the cultural phenomenon, Flamin’ Hot Cheetos, Montañez shares the life-shaping moments from his personal journey. In this presentation, Montañez inspires and activates listeners. He emphasizes the importance of believing in one oneself, building confidence, and taking risks that some might find crazy. “Greatness comes in ridiculous forms, and I’m living proof,” he says. “My ridiculous idea became a billion dollar franchise.” A testament to the importance of diversity, innovation, and entrepreneurship, Montañez’s story teaches others how to turn adversity into the determination it takes to excel in life and business. “With confidence, anything is possible,” he says. “So no matter where you come from, there’s no limit to where you can go.”

Richard Montañez News

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Speakers Similar to Richard Montañez

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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